Beer - Laos | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$638.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$127.3m in 2024.
Revenue, combined amounts to US$765.2m in 2024.
The revenue, at home is expected to grow annually by 5.07% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$82.46 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 293.6m L by 2024.
Volume, out-of-home is expected to amount to 33.3m L in 2024.
Volume, combined is expected to amount to 326.9m L in 2024.
The Beer market is expected to show a volume growth, at home of -0.3% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 37.95L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Laos has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Laos have shifted towards beer consumption due to various factors. One of the main reasons is the increasing urbanization and westernization of the country, which has led to a change in lifestyle and drinking habits. As people in Laos are exposed to global trends and influences, they are more inclined to consume beer as a social and recreational beverage. Trends in the Beer market in Laos have also played a crucial role in its growth. One notable trend is the rising popularity of craft beer. Craft breweries have emerged in the country, offering a wide range of unique and flavorful beers that appeal to consumers seeking a more premium and artisanal drinking experience. This trend reflects a global movement towards craft beer, as consumers become more interested in exploring different flavors and supporting local businesses. Another trend in the Beer market in Laos is the increasing demand for low-alcohol and non-alcoholic beers. Health-conscious consumers are seeking alternatives to traditional beer that offer lower calorie and alcohol content. This trend aligns with the growing global trend of moderation and the rise of mindful drinking. Local special circumstances in Laos have also contributed to the development of the Beer market. The country's tourism industry has been flourishing, attracting a large number of international visitors. This has created a demand for beer as tourists seek to experience the local culture and cuisine, including traditional Lao beer. Additionally, the government's efforts to promote tourism have also contributed to the growth of the Beer market. Underlying macroeconomic factors have also played a role in the growth of the Beer market in Laos. Economic development and rising disposable incomes have increased consumer purchasing power, allowing them to afford and indulge in beer consumption. Furthermore, the government's initiatives to promote investment and create a favorable business environment have attracted foreign breweries to enter the market, leading to increased competition and product innovation. In conclusion, the Beer market in Laos has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As customer preferences continue to evolve and the country's economy develops, the Beer market is expected to further expand and diversify in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.