Beer - Laos

The Beer market in Laos has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Laos have shifted towards beer consumption due to various factors. One of the main reasons is the increasing urbanization and westernization of the country, which has led to a change in lifestyle and drinking habits. As people in Laos are exposed to global trends and influences, they are more inclined to consume beer as a social and recreational beverage. Trends in the Beer market in Laos have also played a crucial role in its growth. One notable trend is the rising popularity of craft beer. Craft breweries have emerged in the country, offering a wide range of unique and flavorful beers that appeal to consumers seeking a more premium and artisanal drinking experience. This trend reflects a global movement towards craft beer, as consumers become more interested in exploring different flavors and supporting local businesses. Another trend in the Beer market in Laos is the increasing demand for low-alcohol and non-alcoholic beers. Health-conscious consumers are seeking alternatives to traditional beer that offer lower calorie and alcohol content. This trend aligns with the growing global trend of moderation and the rise of mindful drinking. Local special circumstances in Laos have also contributed to the development of the Beer market. The country's tourism industry has been flourishing, attracting a large number of international visitors. This has created a demand for beer as tourists seek to experience the local culture and cuisine, including traditional Lao beer. Additionally, the government's efforts to promote tourism have also contributed to the growth of the Beer market. Underlying macroeconomic factors have also played a role in the growth of the Beer market in Laos. Economic development and rising disposable incomes have increased consumer purchasing power, allowing them to afford and indulge in beer consumption. Furthermore, the government's initiatives to promote investment and create a favorable business environment have attracted foreign breweries to enter the market, leading to increased competition and product innovation. In conclusion, the Beer market in Laos has experienced significant growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As customer preferences continue to evolve and the country's economy develops, the Beer market is expected to further expand and diversify in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.