Hard Seltzer - Laos

The Hard Seltzer market in Laos has been experiencing significant growth in recent years.

Customer preferences: Laos has seen a shift in consumer preferences towards healthier and low-calorie beverages. With an increasing awareness of health and wellness, consumers are actively seeking alternatives to traditional alcoholic beverages that are high in sugar and calories. Hard Seltzers, which are low in calories and typically made with natural flavors, have gained popularity among health-conscious consumers in Laos.

Trends in the market: One of the key trends in the Hard Seltzer market in Laos is the introduction of local flavors and ingredients. Local beverage producers have started incorporating traditional Laotian flavors such as lemongrass, ginger, and tropical fruits into their Hard Seltzer offerings. This trend not only appeals to the local consumer palate but also showcases the unique flavors of Laos to international consumers. Another trend in the market is the increasing availability and variety of Hard Seltzer products. Both domestic and international brands have recognized the growing demand for Hard Seltzers in Laos and have expanded their product portfolios to include a wider range of flavors and options. This increased availability has made Hard Seltzers more accessible to consumers across the country.

Local special circumstances: Laos is known for its hot and humid climate, making it an ideal market for refreshing and light beverages. The rise in popularity of Hard Seltzers can be attributed to their ability to quench thirst and provide a refreshing drinking experience. The low alcohol content of Hard Seltzers also makes them suitable for casual and social occasions, which are common in Laotian culture.

Underlying macroeconomic factors: Laos has experienced steady economic growth in recent years, leading to an increase in disposable income among consumers. This rise in purchasing power has allowed consumers to explore new and premium beverage options, including Hard Seltzers. Additionally, the tourism industry in Laos has been growing, attracting visitors from around the world. International tourists, who are already familiar with the Hard Seltzer trend, have contributed to the demand for these beverages in the country. In conclusion, the Hard Seltzer market in Laos has been growing due to shifting customer preferences towards healthier beverages, the introduction of local flavors, increased availability and variety of products, the country's hot climate, and the underlying macroeconomic factors of economic growth and tourism. This trend is expected to continue as more consumers seek out low-calorie and refreshing beverage options.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.