Alcoholic Drinks - Ireland | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$3.1bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$3.7bn in 2024.
Revenue, combined amounts to US$6.9bn in 2024.
The revenue, at home is expected to grow annually by 0.48% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$613.10 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 213.1m L by 2024.
Volume, out-of-home is expected to amount to 211.8m L in 2024.
Volume, combined is expected to amount to 425.0m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -3.4% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 41.88L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Ireland has been experiencing significant growth in recent years.

Customer preferences: Irish consumers have shown a growing preference for craft beers and spirits, as well as premium and imported wines. This shift in preferences can be attributed to the increasing popularity of craft brewing and distilling, as well as a desire for higher quality and more diverse alcoholic beverages. Additionally, there has been a trend towards healthier living and moderation, leading to an increased demand for low-alcohol and alcohol-free alternatives.

Trends in the market: One of the key trends in the Irish Alcoholic Drinks market is the rise of craft beers and spirits. Craft breweries and distilleries have been popping up across the country, offering unique and innovative products that cater to the growing demand for locally produced beverages. This trend is driven by consumers' desire for authenticity, quality, and supporting local businesses. Another trend in the market is the increasing popularity of premium and imported wines. Irish consumers are becoming more knowledgeable about wine and are willing to explore different regions and grape varieties. This trend is also influenced by a growing dining culture and an increasing number of wine bars and restaurants offering a wide selection of wines.

Local special circumstances: Ireland has a strong drinking culture, with pubs playing a central role in socializing and community life. This cultural tradition has contributed to the demand for alcoholic drinks in the country. Additionally, the tourism industry in Ireland attracts a large number of international visitors, who often seek out traditional Irish pubs and local alcoholic beverages as part of their experience.

Underlying macroeconomic factors: The strong economic growth in Ireland has had a positive impact on the Alcoholic Drinks market. As disposable incomes have increased, consumers have been willing to spend more on premium and higher-priced alcoholic beverages. The growing tourism industry has also contributed to the market growth, as visitors to Ireland often indulge in the local drinking culture and purchase alcoholic drinks as souvenirs. In conclusion, the Alcoholic Drinks market in Ireland is experiencing growth due to changing customer preferences, including a shift towards craft beers and spirits, premium and imported wines, and low-alcohol alternatives. The rise of craft breweries and distilleries, as well as the strong drinking culture and tourism industry in Ireland, further contribute to the market's development. The overall positive macroeconomic factors, such as strong economic growth and increased disposable incomes, also play a significant role in driving the market forward.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.