Cider, Perry & Rice Wine - Ireland

The Cider, Perry & Rice Wine market in Ireland has been experiencing steady growth in recent years.

Customer preferences: Irish consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. These products offer a unique flavor profile and are often perceived as more refreshing and lighter compared to traditional beers and spirits. Additionally, there is a growing trend towards healthier lifestyles, and cider, perry, and rice wine are often seen as healthier alternatives to other alcoholic beverages.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Ireland is the increasing popularity of craft and artisanal products. Consumers are seeking out unique and high-quality options, and this has led to the emergence of smaller, independent cider and rice wine producers. These producers often focus on using locally sourced ingredients and traditional production methods, which appeals to consumers who value authenticity and sustainability. Another trend in the market is the rise of flavored ciders and rice wines. Manufacturers are introducing a wide range of flavors, including fruit-infused varieties, to cater to consumer preferences for more diverse and innovative options. This has helped to attract a wider consumer base and drive sales growth in the market.

Local special circumstances: Ireland has a strong tradition of cider production, with a long history of apple orchards and cider-making expertise. This has created a favorable environment for the growth of the Cider, Perry & Rice Wine market in the country. Additionally, the Irish climate is well-suited for apple cultivation, which ensures a steady supply of high-quality apples for cider production.

Underlying macroeconomic factors: The growing popularity of the Cider, Perry & Rice Wine market in Ireland can also be attributed to favorable macroeconomic factors. Ireland has experienced strong economic growth in recent years, leading to higher disposable incomes and increased consumer spending. This has allowed consumers to explore new and premium products, including the cider, perry, and rice wine category. Furthermore, the tourism industry in Ireland has been flourishing, attracting a large number of international visitors. Many tourists are interested in experiencing local culture and trying traditional Irish beverages, which has contributed to the demand for cider, perry, and rice wine. In conclusion, the Cider, Perry & Rice Wine market in Ireland is developing due to changing customer preferences, including a growing interest in alternative alcoholic beverages and a demand for craft and artisanal products. The market is also driven by the introduction of flavored options and favorable macroeconomic factors, such as strong economic growth and a thriving tourism industry. The local special circumstances, such as Ireland's cider-making tradition and suitable climate for apple cultivation, further support the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.