Beer - Ireland

The Beer market in Ireland has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Irish consumers have shown a growing interest in craft beer and premium brands, moving away from traditional mass-produced beers. This shift in preferences is driven by a desire for unique flavors and high-quality ingredients. Additionally, there is a growing trend towards healthier options, with an increasing demand for low-alcohol and non-alcoholic beers.

Trends in the market: One of the key trends in the Irish beer market is the rise of craft breweries. The number of craft breweries in Ireland has been steadily increasing, offering consumers a wide variety of unique and innovative beer options. This trend is fueled by consumers' desire for locally produced, artisanal products. Craft breweries also benefit from the growing popularity of beer tourism, as visitors to Ireland seek out authentic and local experiences. Another trend in the market is the increasing popularity of beer festivals and events. These events provide an opportunity for breweries to showcase their products and connect with consumers. Beer festivals have become a social and cultural phenomenon, attracting both locals and tourists alike. This trend has contributed to the overall growth of the beer market in Ireland.

Local special circumstances: Ireland has a strong beer-drinking culture, with a long history of beer production. The country is known for its iconic beer brands, such as Guinness. This cultural heritage has played a significant role in shaping consumer preferences and driving the growth of the beer market. Additionally, Ireland's thriving pub culture has created a unique environment for beer consumption, with pubs serving as social hubs where people gather to enjoy a pint of beer.

Underlying macroeconomic factors: The Irish economy has been growing steadily in recent years, leading to increased disposable income and consumer spending. This has had a positive impact on the beer market, as consumers have more money to spend on discretionary items like craft beer and premium brands. Furthermore, Ireland's strong tourism industry has attracted a large number of international visitors, who contribute to the growth of the beer market through their consumption of local beers. In conclusion, the Beer market in Ireland is experiencing growth due to changing customer preferences towards craft beer and premium brands, as well as the rise of beer festivals and events. The country's strong beer-drinking culture and thriving pub scene also contribute to the market's development. Additionally, the macroeconomic factors of a growing economy and a thriving tourism industry further support the growth of the beer market in Ireland.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.