Beer - Ireland | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$871.9m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$1.6bn in 2024.
Revenue, combined amounts to US$2.5bn in 2024.
The revenue, at home is expected to grow annually by -0.56% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$171.30 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 137.8m L by 2024.
Volume, out-of-home is expected to amount to 195.5m L in 2024.
Volume, combined is expected to amount to 333.3m L in 2024.
The Beer market is expected to show a volume growth, at home of -4.3% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 27.08L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Ireland has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Irish consumers have shown a growing interest in craft beer and premium brands, moving away from traditional mass-produced beers. This shift in preferences is driven by a desire for unique flavors and high-quality ingredients. Additionally, there is a growing trend towards healthier options, with an increasing demand for low-alcohol and non-alcoholic beers.

Trends in the market: One of the key trends in the Irish beer market is the rise of craft breweries. The number of craft breweries in Ireland has been steadily increasing, offering consumers a wide variety of unique and innovative beer options. This trend is fueled by consumers' desire for locally produced, artisanal products. Craft breweries also benefit from the growing popularity of beer tourism, as visitors to Ireland seek out authentic and local experiences. Another trend in the market is the increasing popularity of beer festivals and events. These events provide an opportunity for breweries to showcase their products and connect with consumers. Beer festivals have become a social and cultural phenomenon, attracting both locals and tourists alike. This trend has contributed to the overall growth of the beer market in Ireland.

Local special circumstances: Ireland has a strong beer-drinking culture, with a long history of beer production. The country is known for its iconic beer brands, such as Guinness. This cultural heritage has played a significant role in shaping consumer preferences and driving the growth of the beer market. Additionally, Ireland's thriving pub culture has created a unique environment for beer consumption, with pubs serving as social hubs where people gather to enjoy a pint of beer.

Underlying macroeconomic factors: The Irish economy has been growing steadily in recent years, leading to increased disposable income and consumer spending. This has had a positive impact on the beer market, as consumers have more money to spend on discretionary items like craft beer and premium brands. Furthermore, Ireland's strong tourism industry has attracted a large number of international visitors, who contribute to the growth of the beer market through their consumption of local beers. In conclusion, the Beer market in Ireland is experiencing growth due to changing customer preferences towards craft beer and premium brands, as well as the rise of beer festivals and events. The country's strong beer-drinking culture and thriving pub scene also contribute to the market's development. Additionally, the macroeconomic factors of a growing economy and a thriving tourism industry further support the growth of the beer market in Ireland.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.