Cider, Perry & Rice Wine - Turkmenistan

The Cider, Perry & Rice Wine market in Turkmenistan is experiencing steady growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Turkmenistan, there is a growing demand for alcoholic beverages that offer unique and diverse flavors. Customers are increasingly seeking alternatives to traditional alcoholic drinks such as beer and vodka. Cider, perry, and rice wine provide a refreshing and distinct taste that appeals to a wide range of consumers. Additionally, these beverages are often perceived as healthier options compared to other alcoholic drinks, as they are made from natural ingredients and have lower alcohol content.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Turkmenistan is the increasing popularity of craft and artisanal products. Consumers are seeking high-quality and locally-produced beverages that offer a unique taste experience. This trend is driving the growth of small and independent cider, perry, and rice wine producers in the country. These producers often focus on using traditional production methods and sourcing local ingredients, which resonates with consumers who value authenticity and sustainability. Another trend in the market is the rising demand for flavored and infused varieties of cider, perry, and rice wine. Manufacturers are innovating by introducing new flavors and experimenting with different ingredients to create exciting and diverse options for consumers. Flavors such as apple, pear, and various fruits are particularly popular among Turkmenistan consumers, as they provide a refreshing and enjoyable drinking experience.

Local special circumstances: Turkmenistan has a rich agricultural heritage, with a significant production of fruits such as apples and pears. This abundance of fresh produce provides a strong foundation for the Cider, Perry & Rice Wine market in the country. Local producers have easy access to high-quality ingredients, allowing them to create authentic and flavorful beverages. Additionally, the government of Turkmenistan has been supportive of the agricultural sector, providing incentives and support to local farmers and producers. This favorable environment encourages the growth of the Cider, Perry & Rice Wine market.

Underlying macroeconomic factors: The overall economic development and increasing disposable income in Turkmenistan have contributed to the growth of the Cider, Perry & Rice Wine market. As consumers have more purchasing power, they are willing to spend on premium and higher-priced alcoholic beverages. This has created a market opportunity for both domestic and international brands to enter the country and cater to the evolving preferences of consumers. Furthermore, the tourism industry in Turkmenistan has been growing, attracting visitors from around the world who are interested in exploring the local culture and trying traditional beverages. This influx of tourists has further boosted the demand for Cider, Perry & Rice Wine in the country. In conclusion, the Cider, Perry & Rice Wine market in Turkmenistan is developing due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The demand for unique and diverse flavors, the popularity of craft and artisanal products, the rising demand for flavored varieties, the abundance of high-quality ingredients, and the overall economic development of the country are driving the growth of this market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.