Beer - Turkmenistan

The Beer market in Turkmenistan has been experiencing significant growth in recent years.

Customer preferences: Turkmenistan has a long-standing tradition of consuming alcoholic beverages, and beer has become increasingly popular among consumers. The younger generation, in particular, has shown a growing preference for beer over other alcoholic beverages. This can be attributed to the perception of beer as a more social and casual drink compared to spirits or wine. Additionally, the hot climate in Turkmenistan makes beer a refreshing choice for many consumers.

Trends in the market: One of the key trends in the Beer market in Turkmenistan is the increasing demand for craft beer. Craft beer offers consumers a wider variety of flavors and styles, catering to their evolving tastes and preferences. This trend is in line with the global craft beer movement, where consumers are seeking unique and artisanal beer options. Another trend in the market is the growing popularity of low-alcohol and non-alcoholic beer. Health-conscious consumers are looking for alternatives to traditional beer that have lower alcohol content or no alcohol at all. This trend is driven by the increasing awareness of the negative health effects of excessive alcohol consumption.

Local special circumstances: Turkmenistan has a unique cultural and regulatory environment that influences the Beer market. The country has a predominantly Muslim population, and Islam prohibits the consumption of alcohol. However, the government has implemented regulations that allow the production and sale of alcoholic beverages, including beer, within certain limits. This creates a balance between catering to consumer demand and respecting cultural and religious sensitivities.

Underlying macroeconomic factors: The growing Beer market in Turkmenistan can also be attributed to the country's improving economic conditions. As the economy continues to develop, consumers have more disposable income to spend on leisure activities, including dining out and socializing. This has led to an increase in the demand for beer as a popular choice for social gatherings and entertainment. Furthermore, Turkmenistan has been attracting foreign investment in its beer industry, leading to the introduction of new brands and technologies. This has contributed to the diversification of the market and the availability of a wider range of beer options for consumers. In conclusion, the Beer market in Turkmenistan is experiencing growth due to changing customer preferences, including a preference for craft beer and low-alcohol options. The unique cultural and regulatory environment in Turkmenistan, along with improving economic conditions and foreign investment, are also driving the growth of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.