Market Insights Consumer Alcoholic Drinks

Spirits - Turkmenistan

Turkmenistan

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$62.2m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$8.9m in 2024.
Revenue, combined amounts to US$71.0m in 2024.
The revenue, at home is expected to grow annually by 7.48% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$9.42 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 12.5m L by 2024.
Volume, out-of-home is expected to amount to 704.3k L in 2024.
Volume, combined is expected to amount to 13.2m L in 2024.
The Spirits market is expected to show a volume growth, at home of -0.8% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 1.90L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Turkmenistan has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in Turkmenistan have shifted towards premium and high-quality spirits, as consumers are becoming more discerning and willing to spend on luxury products. This trend is in line with global market trends, where consumers are increasingly seeking unique and premium spirits that offer a superior taste and experience. As a result, there has been a growing demand for imported spirits, particularly those from well-known international brands. Trends in the market also include the rise of craft spirits, as consumers in Turkmenistan are showing a growing interest in locally-produced and artisanal spirits. Craft distilleries are gaining popularity, offering a wide range of unique and small-batch spirits that cater to the evolving tastes of consumers. This trend mirrors the global movement towards craft spirits, where consumers are seeking products that are made with care and attention to detail. Local special circumstances in Turkmenistan have also contributed to the development of the Spirits market. The country has a rich cultural heritage and a long history of alcohol consumption, with traditional spirits playing an important role in local celebrations and social gatherings. This cultural significance has created a strong demand for spirits in Turkmenistan, with consumers looking for products that are deeply rooted in their traditions and customs. Underlying macroeconomic factors have also played a role in the growth of the Spirits market in Turkmenistan. The country has experienced a period of economic stability and growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed consumers to allocate more of their budget towards premium spirits and indulge in luxury products. Additionally, the government has implemented policies to encourage foreign investment and trade, which has facilitated the import and distribution of international spirits in the country. In conclusion, the Spirits market in Turkmenistan is developing in response to changing customer preferences, emerging trends, and local special circumstances. Consumers are increasingly seeking premium and high-quality spirits, both imported and locally-produced. Craft spirits are gaining popularity, and there is a strong demand for products that are rooted in tradition and culture. The country's economic stability and government policies have also contributed to the growth of the market.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.