Cider, Perry & Rice Wine - Timor-Leste

The Cider, Perry & Rice Wine market in Timor-Leste has experienced significant growth in recent years, driven by changing consumer preferences and local special circumstances.

Customer preferences: In Timor-Leste, there has been a growing interest in alternative alcoholic beverages such as cider, perry, and rice wine. This shift in consumer preferences can be attributed to several factors. Firstly, there is a rising demand for unique and exotic flavors, and these beverages offer a different taste experience compared to traditional alcoholic drinks. Secondly, health-conscious consumers are increasingly seeking out low-alcohol options, and cider, perry, and rice wine often have lower alcohol content compared to other alcoholic beverages. Lastly, the younger generation is more open to experimenting with new and unconventional drinks, driving the demand for these products.

Trends in the market: The market for cider, perry, and rice wine in Timor-Leste is witnessing several key trends. Firstly, there is a growing demand for craft and artisanal products. Consumers are willing to pay a premium for high-quality, locally-produced beverages that offer a unique taste and story. This trend is driven by the desire to support local businesses and promote sustainability. Secondly, there is an increasing focus on product innovation. Manufacturers are introducing new flavors and variants to cater to the diverse preferences of consumers. This includes incorporating local ingredients and traditional brewing techniques to create unique and authentic products. Lastly, there is a growing trend towards premiumization. Consumers are willing to spend more on premium brands that offer superior quality and taste. This trend is driven by the rising disposable income and changing lifestyle choices of consumers.

Local special circumstances: Timor-Leste has a rich cultural heritage and traditional brewing practices that have contributed to the growth of the cider, perry, and rice wine market. The country has a long history of rice cultivation, and rice wine has been a part of the local culture for centuries. This cultural significance has helped in the acceptance and popularity of rice wine among consumers. Additionally, the availability of local fruits such as apples and pears has facilitated the production of cider and perry. The use of locally-sourced ingredients adds to the authenticity and appeal of these beverages.

Underlying macroeconomic factors: The growth of the cider, perry, and rice wine market in Timor-Leste can also be attributed to underlying macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a favorable environment for the development of the alcoholic beverage industry. Furthermore, the government has been supportive of the local industry, providing incentives and support to promote entrepreneurship and local production. These factors have contributed to the overall growth and development of the cider, perry, and rice wine market in Timor-Leste.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.