Market Insights Consumer Alcoholic Drinks

Spirits - Timor-Leste

Timor-Leste

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$1,021.0k in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$214.4k in 2024.
Revenue, combined amounts to US$1,235.0k in 2024.
The revenue, at home is expected to grow annually by 3.54% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.74 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 98.9k L by 2024.
Volume, out-of-home is expected to amount to 8.7k L in 2024.
Volume, combined is expected to amount to 107.6k L in 2024.
The Spirits market is expected to show a volume growth, at home of -0.4% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 0.07L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Timor-Leste has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: In Timor-Leste, there is a growing demand for premium spirits, particularly among the younger population. This shift in preferences can be attributed to the increasing disposable income and changing lifestyles of consumers. Additionally, there is a growing interest in international spirits brands, as consumers are becoming more exposed to global trends through social media and travel.

Trends in the market: One of the key trends in the Spirits market in Timor-Leste is the rising popularity of craft spirits. Consumers are increasingly seeking unique and artisanal products, and craft spirits offer a distinct flavor profile and story behind the brand. This trend is in line with the global movement towards craft products and the desire for authenticity and quality. Another trend in the market is the growing demand for flavored spirits. Flavored spirits, such as fruit-infused vodkas and flavored rums, are gaining popularity among consumers who are looking for new and exciting taste experiences. This trend is driven by the desire for variety and experimentation, as well as the influence of global flavor trends.

Local special circumstances: Timor-Leste has a unique cultural heritage and traditional beverages that play a significant role in the local market. The production and consumption of traditional spirits, such as tukir (a palm wine) and tuak (a fermented rice wine), are deeply rooted in the local culture and customs. These traditional spirits continue to be popular among the older generation and are often consumed during festive occasions and social gatherings.

Underlying macroeconomic factors: The growth of the Spirits market in Timor-Leste can also be attributed to favorable macroeconomic factors. The country has been experiencing steady economic growth, which has led to an increase in disposable income and consumer spending. Additionally, the tourism industry has been growing, attracting more international visitors who contribute to the demand for spirits. In conclusion, the Spirits market in Timor-Leste is developing in response to changing customer preferences, including a growing demand for premium and craft spirits, as well as flavored spirits. The market is also influenced by local special circumstances, such as the popularity of traditional spirits. The underlying macroeconomic factors, including economic growth and tourism, further contribute to the development of the market.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.