Beer - Timor-Leste

The Beer market in Timor-Leste has been experiencing significant growth in recent years.

Customer preferences: One of the main customer preferences driving this growth is the increasing popularity of beer as a social beverage. Timor-Leste has a strong culture of socializing and gathering with friends and family, and beer is often consumed during these social occasions. Additionally, the hot and humid climate in the country makes beer a refreshing choice for many consumers.

Trends in the market: One trend in the Timor-Leste beer market is the growing demand for craft beer. Craft beer, which is often produced by small, independent breweries, has gained popularity worldwide in recent years, and Timor-Leste is no exception. Consumers are increasingly interested in trying unique and locally-produced beers, which has led to the emergence of several craft breweries in the country. This trend is driven by a desire for higher quality, more flavorful beers, as well as a growing interest in supporting local businesses. Another trend in the Timor-Leste beer market is the increasing availability of imported beers. As the country's economy continues to grow, more international brands are entering the market to cater to the demand of expatriates and tourists. These imported beers offer a wider range of options for consumers and contribute to the overall growth of the beer market in Timor-Leste.

Local special circumstances: Timor-Leste has a unique cultural and historical background that influences the beer market. The country has a strong Portuguese influence, which is reflected in the beer preferences of the population. Portuguese-style lagers and ales are particularly popular, and many local breweries have adopted these styles in their beer production. Additionally, Timor-Leste has a relatively young population, with a large proportion of the population under the age of 30. This demographic group is more likely to consume beer, which further drives the growth of the market.

Underlying macroeconomic factors: The overall economic growth of Timor-Leste plays a significant role in the development of the beer market. As the country's economy continues to expand, more people have disposable income to spend on leisure activities, including purchasing beer. Additionally, the increasing tourism industry in Timor-Leste has contributed to the growth of the beer market. Tourists often seek out local beers to experience the culture of the country they are visiting, which creates additional demand for beer products. In conclusion, the Beer market in Timor-Leste is experiencing growth due to customer preferences for socializing and the refreshing nature of beer, as well as the trends of craft beer and the availability of imported beers. The local special circumstances of Portuguese influence and a young population also contribute to the market's development. The underlying macroeconomic factors of economic growth and the tourism industry further drive the growth of the beer market in Timor-Leste.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.