Cider, Perry & Rice Wine - Republic of the Congo

The Cider, Perry & Rice Wine market in Republic of the Congo is experiencing significant growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In recent years, there has been a shift in customer preferences towards healthier and more diverse beverage options. Consumers are increasingly seeking out alternative alcoholic beverages that offer unique flavors and experiences. This has led to a growing demand for Cider, Perry & Rice Wine in Republic of the Congo, as these products offer a refreshing and distinct taste compared to traditional alcoholic beverages.

Trends in the market: One of the key trends driving the growth of the Cider, Perry & Rice Wine market in Republic of the Congo is the rising popularity of craft and artisanal beverages. Consumers are increasingly interested in supporting local producers and seeking out unique, high-quality products. This has created opportunities for small-scale producers of Cider, Perry & Rice Wine to enter the market and cater to the growing demand for these specialty beverages. Another trend that is contributing to the growth of the market is the increasing influence of Western culture and lifestyle trends. As more Congolese consumers are exposed to international cuisines and beverages, there is a growing interest in trying new and exotic flavors. Cider, Perry & Rice Wine, with their diverse range of flavors and styles, are well-positioned to capitalize on this trend and attract adventurous consumers.

Local special circumstances: Republic of the Congo has a rich agricultural heritage and is known for its abundant fruit production. This provides a unique advantage for the Cider, Perry & Rice Wine market, as these beverages are often made from locally sourced fruits. The availability of high-quality fruits allows producers to create authentic and flavorful products that resonate with local consumers. Furthermore, the growing tourism industry in Republic of the Congo has also contributed to the demand for Cider, Perry & Rice Wine. Tourists visiting the country are often eager to explore the local culture and taste traditional beverages. Cider, Perry & Rice Wine, with their unique flavors and connection to local traditions, are increasingly becoming sought-after choices for tourists looking for an authentic experience.

Underlying macroeconomic factors: The improving economic conditions in Republic of the Congo have also played a role in the growth of the Cider, Perry & Rice Wine market. As disposable incomes rise, consumers have more purchasing power to spend on premium and specialty beverages. This has created a favorable market environment for Cider, Perry & Rice Wine producers, who can target a growing segment of affluent consumers willing to pay a premium for high-quality products. In conclusion, the Cider, Perry & Rice Wine market in Republic of the Congo is developing due to changing customer preferences, emerging market trends, local special circumstances, and underlying macroeconomic factors. The shift towards healthier and more diverse beverage options, the rising popularity of craft and artisanal beverages, the influence of Western culture, the abundance of local fruits, the growing tourism industry, and the improving economic conditions all contribute to the growth of this market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.