Beer - Republic of the Congo

The Beer market in Republic of the Congo is experiencing steady growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Republic of the Congo, customers have shown a growing preference for beer as their beverage of choice. This can be attributed to the cultural significance of beer in the country, where it is often consumed during social gatherings and celebrations. Additionally, the affordability and availability of beer compared to other alcoholic beverages have contributed to its popularity among consumers.

Trends in the market: One of the key trends in the Beer market in Republic of the Congo is the increasing demand for craft beer. Craft beer, which is known for its unique flavors and brewing techniques, has gained popularity among consumers who are looking for a more premium and artisanal drinking experience. This trend is in line with the global craft beer movement, where consumers are seeking out unique and locally brewed beers. Another trend in the market is the rise of low-alcohol and non-alcoholic beers. With growing health consciousness among consumers, there is a demand for beer options that have lower alcohol content or no alcohol at all. This trend is driven by consumers who want to enjoy the taste of beer without the potential negative effects of alcohol.

Local special circumstances: Republic of the Congo has a relatively young population, with a large percentage of the population falling within the legal drinking age. This demographic factor has contributed to the growth of the Beer market as more young adults enter the legal drinking age and become consumers of alcoholic beverages. Furthermore, the country's warm climate and outdoor lifestyle also play a role in the popularity of beer. Beer is often consumed as a refreshing beverage during outdoor activities and social gatherings, making it a preferred choice among consumers.

Underlying macroeconomic factors: The Beer market in Republic of the Congo is also influenced by underlying macroeconomic factors. The country's economic growth and increasing disposable income have led to a rise in consumer spending on discretionary items such as alcoholic beverages. As consumers have more purchasing power, they are able to afford higher-priced beers and explore different brands and flavors. Additionally, the government's efforts to promote tourism and attract foreign investment have contributed to the growth of the Beer market. With an increase in tourism and foreign visitors, there is a higher demand for alcoholic beverages, including beer, which has led to the expansion of the market. In conclusion, the Beer market in Republic of the Congo is developing due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The growing popularity of beer, especially craft beer, and the demand for low-alcohol and non-alcoholic options reflect the evolving preferences of consumers. The country's young population, warm climate, and outdoor lifestyle also contribute to the market's growth. Furthermore, the country's economic growth and government initiatives to promote tourism have created a favorable environment for the Beer market to thrive.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.