Cider, Perry & Rice Wine - Morocco

Morocco

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$42.4m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$9.9m in 2024.
Revenue, combined amounts to US$52.3m in 2024.
The revenue, at home is expected to grow annually by 1.78% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$1.11 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 17.1m L by 2024.
Volume, out-of-home is expected to amount to 2.4m L in 2024.
Volume, combined is expected to amount to 19.4m L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of -0.9% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 0.45L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in Morocco has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Morocco have shifted towards healthier and more diverse beverage options. As consumers become more health-conscious, they are seeking alternatives to traditional alcoholic beverages. Cider, Perry & Rice Wine, with their lower alcohol content and natural ingredients, have gained popularity among this segment of consumers. Additionally, the unique flavors and taste profiles of these beverages appeal to those looking for something different from the usual alcoholic offerings. Trends in the market have also played a role in the growth of the Cider, Perry & Rice Wine market in Morocco. The global trend of craft and artisanal beverages has made its way to the country, with an increasing number of small-scale producers entering the market. This has led to a wider variety of products available to consumers, further fueling the demand for these beverages. Additionally, the rise of e-commerce platforms has made it easier for consumers to access and purchase Cider, Perry & Rice Wine, contributing to the market's growth. Local special circumstances have also contributed to the development of the Cider, Perry & Rice Wine market in Morocco. The country has a rich culinary tradition, with a focus on fresh and natural ingredients. This cultural emphasis on quality and authenticity has translated into the beverage market as well, with consumers seeking out products that are made using traditional methods and local ingredients. This has created a niche market for Cider, Perry & Rice Wine, which are often produced using traditional techniques and local fruits. Underlying macroeconomic factors have also played a role in the growth of the Cider, Perry & Rice Wine market in Morocco. The country's economy has been steadily growing, leading to an increase in disposable income among consumers. This has allowed them to spend more on premium and specialty beverages, including Cider, Perry & Rice Wine. Additionally, the government has implemented policies to promote the growth of the food and beverage industry, which has created a favorable business environment for producers and retailers in the market. In conclusion, the growth of the Cider, Perry & Rice Wine market in Morocco can be attributed to customer preferences for healthier and more diverse beverage options, global trends in craft and artisanal beverages, local cultural emphasis on quality and authenticity, and underlying macroeconomic factors such as growing disposable income and government support for the food and beverage industry. As these factors continue to drive demand, the market is expected to further expand in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.