Cider, Perry & Rice Wine - Kazakhstan

The Cider, Perry & Rice Wine market in Kazakhstan has been experiencing significant growth in recent years.

Customer preferences: Kazakhstan has seen a shift in customer preferences towards alternative alcoholic beverages such as cider, perry, and rice wine. This can be attributed to changing consumer tastes and a growing interest in exploring new and unique flavors. Additionally, these beverages are often perceived as lighter and more refreshing options compared to traditional alcoholic drinks like beer and spirits.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Kazakhstan is the increasing availability and variety of these products. As consumer demand for these beverages grows, both local and international producers have started to introduce a wider range of flavors and styles to cater to different tastes. This trend is further supported by the rising number of specialty stores and online platforms that offer a diverse selection of cider, perry, and rice wine options. Another trend in the market is the emphasis on natural and organic ingredients. Consumers are becoming more conscious about the quality and origin of the products they consume, and this is reflected in their preference for beverages made from natural and locally sourced ingredients. Producers are responding to this demand by using organic fruits and grains in the production of cider, perry, and rice wine, as well as adopting sustainable and environmentally friendly practices.

Local special circumstances: Kazakhstan's unique cultural heritage and traditional cuisine play a significant role in shaping the market for cider, perry, and rice wine. The country has a rich history of fruit cultivation, with apples and pears being widely grown in different regions. This abundance of fruits has provided a strong foundation for the development of the cider and perry industry. Additionally, rice wine has gained popularity due to its use in traditional Kazakh dishes and as a cultural symbol.

Underlying macroeconomic factors: The growing middle class in Kazakhstan has contributed to the expansion of the cider, perry, and rice wine market. As disposable incomes rise, consumers have more purchasing power to explore and indulge in premium and niche alcoholic beverages. Furthermore, the increasing urbanization and Westernization of the country have exposed Kazakh consumers to international trends and tastes, leading to a greater demand for non-traditional alcoholic beverages like cider, perry, and rice wine. In conclusion, the Cider, Perry & Rice Wine market in Kazakhstan is experiencing growth due to changing customer preferences, increasing availability and variety of products, emphasis on natural and organic ingredients, unique local circumstances, and underlying macroeconomic factors. As the market continues to evolve, it presents opportunities for both local and international producers to capitalize on the growing demand for these alternative alcoholic beverages.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.