Cider, Perry & Rice Wine - Iraq

The Cider, Perry & Rice Wine market in Iraq has been experiencing steady growth in recent years. Customer preferences in the market are shifting towards more diverse and unique alcoholic beverages. As consumers become more adventurous in their taste preferences, there is a growing demand for products such as cider, perry, and rice wine. These beverages offer a different flavor profile compared to traditional alcoholic drinks, making them appealing to a wider range of consumers. One of the key trends in the market is the increasing popularity of cider. Cider, which is made from fermented apples, has gained traction among Iraqi consumers due to its refreshing taste and natural ingredients. This trend is in line with the global rise in cider consumption, as more people are seeking out alternative alcoholic beverages. Another trend in the market is the growing interest in perry, a beverage made from fermented pears. Perry has a distinct flavor and is often described as lighter and more delicate compared to cider. This unique taste profile has attracted a niche group of consumers who are looking for something different from traditional alcoholic drinks. Rice wine, a traditional beverage in many Asian countries, is also gaining popularity in Iraq. Made from fermented rice, this alcoholic drink has a mild and sweet taste that appeals to a wide range of consumers. The rise in popularity of rice wine can be attributed to the growing influence of Asian cuisine and culture in the country. Local special circumstances in Iraq also contribute to the development of the Cider, Perry & Rice Wine market. The country has a young and increasingly affluent population who are open to trying new and exotic products. This demographic shift has created a favorable environment for the growth of niche alcoholic beverages. Underlying macroeconomic factors also play a role in the development of the market. Iraq has experienced economic growth in recent years, leading to an increase in disposable income among consumers. As a result, people are willing to spend more on premium and unique alcoholic beverages, including cider, perry, and rice wine. In conclusion, the Cider, Perry & Rice Wine market in Iraq is developing due to shifting customer preferences towards more diverse and unique alcoholic beverages. The rise in popularity of cider, perry, and rice wine can be attributed to their distinct flavor profiles and natural ingredients. Local special circumstances, such as a young and affluent population, and underlying macroeconomic factors, such as economic growth and increased disposable income, also contribute to the development of the market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.