Cider, Perry & Rice Wine - Egypt

Egypt

Highlights

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Cider, Perry & Rice Wine market amounts to US$23.4m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$5.3m in 2024.
Revenue, combined amounts to US$28.8m in 2024.
The revenue, at home is expected to grow annually by 9.38% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated Nigeria (US$30bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$0.20 are generated in 2024.
In the Cider, Perry & Rice Wine market, volume, at home is expected to amount to 24.7m L by 2024.
Volume, out-of-home is expected to amount to 3.6m L in 2024.
Volume, combined is expected to amount to 28.3m L in 2024.
The Cider, Perry & Rice Wine market is expected to show a volume growth, at home of 0.5% in 2025.0.
The average volume per person, at home in the Cider, Perry & Rice Wine market is expected to amount to 0.22L in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cider, Perry & Rice Wine market in Egypt has been experiencing significant growth in recent years.

Customer preferences: Egyptian consumers have shown a growing interest in alternative alcoholic beverages such as cider, perry, and rice wine. This shift in consumer preferences can be attributed to several factors. Firstly, there is a growing trend towards healthier lifestyles and a desire for more diverse beverage options. Cider, perry, and rice wine are often perceived as lighter and more refreshing alternatives to traditional alcoholic beverages. Additionally, the younger generation in Egypt is increasingly open to trying new and unique flavors, which has contributed to the rising popularity of these beverages.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Egypt is the increasing availability and variety of products. Domestic and international producers have recognized the growing demand for these beverages and have expanded their offerings accordingly. This has led to a wider range of flavors and styles being available to consumers, catering to different tastes and preferences. Furthermore, there has been an increase in the marketing and promotion of these products, which has helped to raise awareness and drive consumer interest. Another trend in the market is the rise of craft and artisanal producers. Consumers are increasingly looking for unique and high-quality products, and craft producers are able to meet this demand. These smaller-scale producers often focus on using locally sourced ingredients and traditional production methods, which appeals to consumers who value authenticity and sustainability.

Local special circumstances: Egypt has a rich agricultural heritage and is known for its diverse range of fruits and grains. This provides a unique opportunity for the Cider, Perry & Rice Wine market in the country. Local producers are able to utilize locally grown ingredients, such as apples, pears, and rice, to create unique and flavorful beverages. This not only supports local agriculture but also adds a distinct Egyptian touch to the products. Furthermore, Egypt has a vibrant tourism industry, attracting millions of visitors each year. This presents a significant market for Cider, Perry & Rice Wine, as tourists are often interested in trying local and unique beverages. Producers in Egypt can leverage this demand by offering their products in tourist areas and promoting them as part of the cultural experience.

Underlying macroeconomic factors: The growing Cider, Perry & Rice Wine market in Egypt can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has allowed consumers to explore new and premium beverage options, including cider, perry, and rice wine. Additionally, the government of Egypt has implemented policies to promote investment and entrepreneurship in the food and beverage industry. This has created a conducive environment for producers to enter the market and expand their operations. The combination of a growing economy and supportive government policies has contributed to the development of the Cider, Perry & Rice Wine market in Egypt. In conclusion, the Cider, Perry & Rice Wine market in Egypt is experiencing growth due to changing customer preferences, increasing availability and variety of products, local special circumstances, and favorable macroeconomic factors. As consumers continue to seek out new and unique beverages, the market is expected to further expand in the coming years.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.