Cider, Perry & Rice Wine - Cuba

The Cider, Perry & Rice Wine market in Cuba has experienced significant growth in recent years, driven by changing consumer preferences and local special circumstances. Customer preferences in the Cider, Perry & Rice Wine market in Cuba have shifted towards more diverse and unique flavors. Consumers are increasingly seeking out products that offer a different taste experience, and this has led to a rise in demand for craft and artisanal cider, perry, and rice wine. These products often incorporate local ingredients and traditional production methods, appealing to consumers who value authenticity and local culture. Additionally, there is a growing interest in healthier beverage options, and cider, perry, and rice wine are often perceived as more natural and less processed than other alcoholic beverages. Trends in the Cider, Perry & Rice Wine market in Cuba are influenced by both global and regional factors. Internationally, there has been a growing trend towards premiumization in the alcoholic beverage industry, with consumers willing to pay more for higher quality products. This trend has also been observed in Cuba, where consumers are increasingly willing to spend more on premium cider, perry, and rice wine that offer unique flavors and superior quality. Additionally, the rise of the craft beverage movement has had a significant impact on the market, with small-scale producers gaining popularity and challenging the dominance of larger, mass-market brands. Local special circumstances have also played a role in the development of the Cider, Perry & Rice Wine market in Cuba. The country has a rich agricultural tradition and is known for its diverse range of fruits and grains. This has allowed local producers to experiment with different ingredients and flavors, creating unique and distinctive products. Furthermore, Cuba has a strong cultural heritage and a tradition of consuming fermented beverages, making cider, perry, and rice wine a natural fit for the local market. The government has also supported the development of the market by implementing policies that promote small-scale production and encourage entrepreneurship in the beverage industry. Underlying macroeconomic factors have also contributed to the growth of the Cider, Perry & Rice Wine market in Cuba. The country has experienced an increase in tourism in recent years, with more visitors looking to explore the local culture and cuisine. This has created a demand for authentic and locally-produced beverages, including cider, perry, and rice wine. Additionally, the government has implemented economic reforms that have led to increased private sector activity and entrepreneurship. This has allowed small-scale producers to enter the market and offer unique and innovative products. Overall, the Cider, Perry & Rice Wine market in Cuba is developing in response to changing consumer preferences, global and regional trends, local special circumstances, and underlying macroeconomic factors. The market is expected to continue growing as consumers seek out diverse and unique flavors, and as small-scale producers continue to innovate and meet the demand for premium and authentic products.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.