Market Insights Consumer Alcoholic Drinks

Spirits - Cuba

Cuba

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$1,057.0m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$150,800.0k in 2024.
Revenue, combined amounts to US$1,208.0m in 2024.
The revenue, at home is expected to grow annually by 0.24% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$94.58 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 54.1m L by 2024.
Volume, out-of-home is expected to amount to 4,586.0k L in 2024.
Volume, combined is expected to amount to 58.7m L in 2024.
The Spirits market is expected to show a volume growth, at home of -2.0% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 4.84L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

Cuba, a country known for its vibrant culture and rich history, is also witnessing interesting developments in its Spirits market.

Customer preferences: Cuban consumers have shown a growing interest in premium and high-quality spirits. They appreciate the craftsmanship and unique flavors that come with premium spirits. Additionally, there is a rising demand for spirits that are locally produced, as consumers seek to support domestic industries and embrace their national identity.

Trends in the market: One notable trend in the Cuban Spirits market is the increasing popularity of rum. Cuba is renowned for its rum production, and this traditional spirit continues to dominate the market. However, there is also a growing interest in other types of spirits, such as vodka and whiskey. This diversification of the market reflects changing consumer tastes and preferences. Another trend in the Cuban Spirits market is the emergence of craft distilleries. These smaller-scale producers are gaining recognition for their unique and artisanal spirits. They cater to consumers who value authenticity and are willing to pay a premium for handcrafted products. This trend aligns with the global movement towards supporting local and independent businesses.

Local special circumstances: The Cuban Spirits market is influenced by the country's unique cultural and historical context. The production of rum has a long-standing tradition in Cuba, and it is deeply ingrained in the country's heritage. This cultural significance contributes to the high demand for rum among both domestic and international consumers. Additionally, the Cuban government plays a significant role in the Spirits market, as it controls the production and distribution of alcoholic beverages.

Underlying macroeconomic factors: The development of the Spirits market in Cuba is also influenced by macroeconomic factors. The country has been experiencing economic reforms in recent years, which have led to increased foreign investment and tourism. These factors have contributed to the growth of the hospitality industry, creating a favorable environment for the Spirits market. Additionally, the gradual opening of Cuba to the global market has allowed for the importation of international spirits, providing consumers with a wider range of options. In conclusion, the Spirits market in Cuba is evolving to meet the changing preferences of consumers. The demand for premium and locally produced spirits is on the rise, while rum continues to dominate the market. The emergence of craft distilleries and the influence of macroeconomic factors further contribute to the development of the market. As Cuba continues to open up to the global market, it will be interesting to see how the Spirits industry in the country evolves and adapts to meet the demands of consumers.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.