Cider, Perry & Rice Wine - Baltics

The Cider, Perry & Rice Wine market in Baltics has been experiencing significant growth in recent years. Customer preferences in the Baltics have shifted towards alternative alcoholic beverages such as cider, perry, and rice wine. This can be attributed to several factors. Firstly, there is a growing trend towards healthier lifestyles and consumption of natural and organic products. Cider, perry, and rice wine are often perceived as healthier alternatives to traditional alcoholic beverages due to their lower alcohol content and use of natural ingredients. Additionally, these beverages offer a refreshing and unique taste profile, appealing to consumers who are looking for something different from the mainstream options. Trends in the market indicate a strong demand for locally produced and craft varieties of cider, perry, and rice wine. Consumers in the Baltics are increasingly interested in supporting local businesses and exploring unique flavors and production methods. This trend is driven by a desire for authenticity and a connection to the local culture and tradition. As a result, small-scale producers and artisanal brands have gained popularity in the market. Local special circumstances in the Baltics have also contributed to the growth of the cider, perry, and rice wine market. The region has a rich history of fruit cultivation, particularly apples and pears, which are key ingredients in cider and perry production. This abundance of local fruit resources has provided a strong foundation for the development of the industry. Additionally, the Baltics have a strong tradition of brewing and fermentation, which has facilitated the growth of the craft cider and perry sector. Underlying macroeconomic factors have also played a role in the development of the market. The Baltics have experienced steady economic growth in recent years, resulting in increased disposable income and consumer spending power. This has allowed consumers to explore new and premium products, including cider, perry, and rice wine. Furthermore, the region's integration into the European Union has opened up opportunities for export and trade, enabling local producers to reach a wider audience and expand their market presence. Overall, the Cider, Perry & Rice Wine market in the Baltics is thriving due to changing customer preferences, a focus on local and craft products, favorable local circumstances, and positive macroeconomic factors. The market is expected to continue growing as consumers seek out unique and healthier beverage options.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.