Beer - Baltics

The Beer market in Baltics has been experiencing significant growth in recent years.

Customer preferences: Customer preferences in the Beer market in Baltics have been shifting towards craft and specialty beers. Consumers are increasingly looking for unique and high-quality beer options, and craft breweries have been quick to meet this demand. The popularity of craft beers can be attributed to their diverse flavors, use of local ingredients, and the artisanal nature of their production. In addition, health-conscious consumers are also opting for low-alcohol or non-alcoholic beer options, which have seen a rise in demand.

Trends in the market: One of the key trends in the Beer market in Baltics is the increasing number of microbreweries and brewpubs. These establishments offer consumers a wide variety of beer options, including seasonal and limited-edition brews. The rise of microbreweries has also led to a greater emphasis on beer tourism, with beer enthusiasts traveling to different breweries to sample their offerings. This trend has not only boosted the local beer industry but also contributed to the overall tourism industry in the region. Another trend in the Beer market in Baltics is the growing popularity of online beer sales. With the rise of e-commerce, consumers now have the convenience of ordering their favorite beers online and having them delivered to their doorstep. This trend has provided breweries with a new channel to reach customers and has also allowed consumers to discover and try beers from different regions.

Local special circumstances: The Beer market in Baltics is influenced by the region's rich brewing traditions and cultural significance of beer. Beer has long been a part of the Baltic culture, with each country having its own unique brewing techniques and beer styles. This cultural heritage has contributed to the strong consumer demand for beer in the region. Furthermore, the Beer market in Baltics is also influenced by the seasonal variations in demand. The summer months see a surge in beer consumption, as locals and tourists alike enjoy outdoor activities and social gatherings. This seasonal demand has prompted breweries to introduce seasonal beer varieties, such as fruit-infused beers and lighter options, to cater to the preferences of consumers during the warmer months.

Underlying macroeconomic factors: The Beer market in Baltics is also influenced by macroeconomic factors such as disposable income and tourism. As the region's economies continue to grow, consumers have more disposable income to spend on leisure activities, including beer consumption. This has contributed to the overall growth of the beer market. Additionally, the increasing number of tourists visiting the Baltics has also had a positive impact on the Beer market. Tourists often seek out local experiences and are eager to try the region's traditional beers. This has created a market for breweries to cater to the preferences of international visitors, leading to an expansion of the beer market in the region. In conclusion, the Beer market in Baltics is experiencing growth due to changing customer preferences towards craft and specialty beers, the rise of microbreweries and online beer sales, the region's rich brewing traditions and cultural significance of beer, and underlying macroeconomic factors such as disposable income and tourism. These factors have created a favorable environment for the development and expansion of the Beer market in Baltics.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.