Beer - G20 | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$274.7bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$288.2bn in 2024.
Revenue, combined amounts to US$562.9bn in 2024.
The revenue, at home is expected to grow annually by 1.53% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$55.24 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 98.4bn L by 2024.
Volume, out-of-home is expected to amount to 47.5bn L in 2024.
Volume, combined is expected to amount to 146.0bn L in 2024.
The Beer market is expected to show a volume growth, at home of -1.7% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 19.79L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in G20 has been experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this growth. Customer preferences play a crucial role in the development of the Beer market in G20. Consumers are increasingly seeking variety and quality in their beer choices. Craft beer, with its unique flavors and brewing techniques, has gained popularity among beer enthusiasts. This trend has led to the emergence of numerous craft breweries in G20 countries, offering a wide range of artisanal beers to cater to consumer demand. Additionally, health-conscious consumers are opting for low-alcohol or non-alcoholic beer options, contributing to the diversification of the market. Trends in the market also influence the development of the Beer market in G20. One prominent trend is the rise of e-commerce and online beer sales. With the convenience of online shopping, consumers can easily access a wide selection of beers from around the world, including rare and limited-edition brews. This trend has opened up new opportunities for both domestic and international beer producers to reach a broader customer base. Furthermore, the growing popularity of beer festivals and events has created a platform for breweries to showcase their products and connect with beer enthusiasts. Local special circumstances in each G20 country also impact the Beer market. Cultural traditions and drinking habits play a significant role in shaping consumer preferences. For example, in countries like Germany and Belgium, beer is deeply rooted in their cultural heritage, and traditional brewing methods are highly valued. This has led to the preservation and promotion of local beer styles, such as German lagers and Belgian ales. On the other hand, countries like Mexico and Brazil have a strong beer-drinking culture, with popular beer brands deeply ingrained in their national identity. Underlying macroeconomic factors also contribute to the development of the Beer market in G20. Economic growth and rising disposable incomes have increased consumer spending power, allowing individuals to indulge in premium and craft beer options. Additionally, urbanization and changing lifestyles have led to an increase in social gatherings and nightlife activities, creating a higher demand for beer in bars, restaurants, and entertainment venues. In conclusion, the Beer market in G20 is experiencing growth and development due to customer preferences for variety and quality, trends in the market such as the rise of craft beer and e-commerce, local special circumstances including cultural traditions, and underlying macroeconomic factors such as economic growth and changing lifestyles. These factors collectively contribute to the vibrant and evolving Beer market in G20 countries.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.