Beer - G20

The Beer market in G20 has been experiencing significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this growth. Customer preferences play a crucial role in the development of the Beer market in G20. Consumers are increasingly seeking variety and quality in their beer choices. Craft beer, with its unique flavors and brewing techniques, has gained popularity among beer enthusiasts. This trend has led to the emergence of numerous craft breweries in G20 countries, offering a wide range of artisanal beers to cater to consumer demand. Additionally, health-conscious consumers are opting for low-alcohol or non-alcoholic beer options, contributing to the diversification of the market. Trends in the market also influence the development of the Beer market in G20. One prominent trend is the rise of e-commerce and online beer sales. With the convenience of online shopping, consumers can easily access a wide selection of beers from around the world, including rare and limited-edition brews. This trend has opened up new opportunities for both domestic and international beer producers to reach a broader customer base. Furthermore, the growing popularity of beer festivals and events has created a platform for breweries to showcase their products and connect with beer enthusiasts. Local special circumstances in each G20 country also impact the Beer market. Cultural traditions and drinking habits play a significant role in shaping consumer preferences. For example, in countries like Germany and Belgium, beer is deeply rooted in their cultural heritage, and traditional brewing methods are highly valued. This has led to the preservation and promotion of local beer styles, such as German lagers and Belgian ales. On the other hand, countries like Mexico and Brazil have a strong beer-drinking culture, with popular beer brands deeply ingrained in their national identity. Underlying macroeconomic factors also contribute to the development of the Beer market in G20. Economic growth and rising disposable incomes have increased consumer spending power, allowing individuals to indulge in premium and craft beer options. Additionally, urbanization and changing lifestyles have led to an increase in social gatherings and nightlife activities, creating a higher demand for beer in bars, restaurants, and entertainment venues. In conclusion, the Beer market in G20 is experiencing growth and development due to customer preferences for variety and quality, trends in the market such as the rise of craft beer and e-commerce, local special circumstances including cultural traditions, and underlying macroeconomic factors such as economic growth and changing lifestyles. These factors collectively contribute to the vibrant and evolving Beer market in G20 countries.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.