Beer - Angola | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Beer market amounts to US$1.9bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$190.5m in 2024.
Revenue, combined amounts to US$2.1bn in 2024.
The revenue, at home is expected to grow annually by 9.24% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$78bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$50.67 are generated in 2024.
In the Beer market, volume, at home is expected to amount to 1.6bn L by 2024.
Volume, out-of-home is expected to amount to 67.1m L in 2024.
Volume, combined is expected to amount to 1.6bn L in 2024.
The Beer market is expected to show a volume growth, at home of 1.2% in 2025.0.
The average volume per person, at home in the Beer market is expected to amount to 41.78L in 2024.

Definition:

The Beer market includes fermented alcoholic beverages based on malt. Non-alcoholic beers are also covered.

Structure:

The Beer market is divided into 2 markets:

Alcoholic Beer (minimum alcohol content: 0.5% ABV)
Non-Alcoholic Beer (maximum alcohol content: 0.5% ABV)

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Heineken, China Resources Snow Breweries, Carlsberg, and Diageo (Guinness).

Beer of all sorts (Lage, Pilsner, Ale etc.)
Beer Mix Drinks, such as Krombacher Radler
Non-alcoholic Beer, such as Heineken 0.0
Craft Beer, such as Blue Moon

Wine, such as Red Wine
Spirits, such as Whisky

The Beer market in Angola has been experiencing significant growth in recent years.

Customer preferences: Angolan consumers have shown a growing preference for beer as their alcoholic beverage of choice. This can be attributed to several factors, including the cultural significance of beer in Angola, the availability of a wide range of beer brands and flavors, and the affordability of beer compared to other alcoholic beverages. Additionally, beer is often enjoyed in social settings, such as gatherings and celebrations, which further contributes to its popularity among Angolan consumers.

Trends in the market: One of the key trends in the Beer market in Angola is the increasing demand for craft beer. Craft beer, which is known for its unique flavors and production methods, has gained popularity among consumers who are looking for a more premium and differentiated drinking experience. This trend is in line with the global rise of craft beer, as consumers seek out products that offer a higher level of quality and authenticity. Another trend in the market is the growing popularity of low-alcohol and non-alcoholic beer. Health-conscious consumers are increasingly opting for these alternatives, as they offer a lighter and more refreshing drinking experience without the negative effects of alcohol. This trend is driven by a desire for healthier lifestyle choices and a growing awareness of the potential risks associated with excessive alcohol consumption.

Local special circumstances: Angola's beer market is unique due to its historical ties to Portuguese colonization. Portuguese beer brands have a strong presence in the market, and their popularity is often attributed to the cultural influence of Portugal in Angola. Additionally, the country's warm climate and vibrant social scene contribute to the high demand for beer throughout the year.

Underlying macroeconomic factors: The Beer market in Angola is also influenced by macroeconomic factors. Economic growth and rising disposable incomes have contributed to an increase in consumer spending on discretionary items such as beer. Additionally, urbanization and a growing middle class have led to a shift in consumer preferences towards more premium and higher-quality products, including beer. In conclusion, the Beer market in Angola is experiencing growth due to customer preferences for beer as their alcoholic beverage of choice, the increasing demand for craft beer and low-alcohol alternatives, the cultural influence of Portugal, and underlying macroeconomic factors such as economic growth and rising disposable incomes.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Like in most of the world, beer has been an integral part of American culture since the beginning. Even prohibition was not able to fully stop the sale of beer, only pushing it underground. In 2022, the United States was the second largest country in worldwide beer production with a production volume of about 194 million hectoliters, following only China. Craft beer has become an increasingly important part of the American market.