Market Insights Consumer Alcoholic Drinks

Spirits - Angola

Angola

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Spirits market amounts to US$593.5m in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$55,670.0k in 2024.
Revenue, combined amounts to US$649.2m in 2024.
The revenue, at home is expected to grow annually by 7.66% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated in China (US$146,400m in 2024).
In relation to total population figures, the average revenue per capita, at home of US$15.70 are generated in 2024.
In the Spirits market, volume, at home is expected to amount to 43.1m L by 2024.
Volume, out-of-home is expected to amount to 556.4k L in 2024.
Volume, combined is expected to amount to 43.7m L in 2024.
The Spirits market is expected to show a volume growth, at home of -0.6% in 2025.
The average volume per person, at home in the Spirits market is expected to amount to 1.14L in 2024.

Key regions: United States, United Kingdom, Worldwide, United Kingdom, Australia

Definition:

The Spirits market includes alcoholic beverages that have been produced through the distillation of wine, fermented fruits, or grains. Due to the distillation process, the alcohol content of spirits is much higher than that of most wines and beers, typically ranging from 20% to 50% alcohol by volume (ABV).

Structure:

The Spirits market is divided into 8 markets:

The Whisky market encompasses spirits on a grain basis that have been aged in wooden casks for a duration of at least three years.
The Vodka market encompasses spirits based on grain and/or potatoes.
The Rum market encompasses spirits based on sugar cane.
The Gin market encompasses spirits based on juniper berries.
The Brandy market encompasses spirits based on fermented fruit juice.
The Tequila market encompasses spirits made primarily from the blue agave plant (Agave tequilana) in Mexico.
The Soju market encompasses the Korean distilled beverage, Soju, which is traditionally made from rice, barley, or sweet potatoes.
The Liqueurs & Other Spirits market encompasses all other spirits not previously mentioned as well as Ready-to-Drink (RTD) cocktails.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Diageo (e.g., Johnnie Walker, Smirnoff, and Tanqueray), Pernod Ricard, and Kweichow Moutai.

Market

Region

Region comparison

Currency

Analyst Opinion

The Spirits market in Angola has been experiencing significant growth in recent years.

Customer preferences: Angolan consumers have shown a growing interest in premium and high-quality spirits. This shift in preferences can be attributed to the increasing disposable income and changing lifestyles of the population. Consumers are now more willing to spend on luxury goods and experiences, including premium spirits. Additionally, there is a growing trend of consumers seeking unique and artisanal spirits, which has led to an increase in the demand for craft spirits in the market.

Trends in the market: One of the key trends in the Spirits market in Angola is the rise in the consumption of whisky. Whisky has gained popularity among consumers due to its perceived prestige and sophistication. The demand for whisky has been driven by a combination of factors, including the influence of western culture, the rise of a middle-class population, and an increasing number of whisky enthusiasts. As a result, whisky has become a status symbol and a preferred choice for celebrations and special occasions. Another trend in the market is the growing popularity of flavored spirits. Flavored spirits, such as flavored vodka and flavored rum, have gained traction among consumers who are looking for unique and innovative flavors. These flavored spirits appeal to a younger demographic and are often used in cocktails and mixed drinks. The introduction of new and exciting flavors has contributed to the overall growth of the Spirits market in Angola.

Local special circumstances: Angola has a rich cultural heritage and a history of traditional alcoholic beverages. This has created a unique market for traditional spirits, such as palm wine and traditional moonshine. These traditional spirits hold cultural significance and are often consumed during social gatherings and traditional ceremonies. While the market for traditional spirits is relatively small compared to other categories, it continues to play a significant role in the overall Spirits market in Angola.

Underlying macroeconomic factors: The growth of the Spirits market in Angola can be attributed to several underlying macroeconomic factors. The country has experienced steady economic growth in recent years, which has resulted in an increase in disposable income and improved living standards. This has led to an expansion of the middle-class population, who have the purchasing power to afford premium spirits. Additionally, urbanization and changing lifestyles have also contributed to the growth of the market, as consumers increasingly seek out new experiences and products. In conclusion, the Spirits market in Angola is experiencing growth due to changing customer preferences, including a preference for premium and high-quality spirits, as well as the rise in the consumption of whisky and flavored spirits. The market also benefits from local special circumstances, such as the demand for traditional spirits. The underlying macroeconomic factors, including economic growth and urbanization, further support the growth of the market.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.