Hard Seltzer - Angola

The Hard Seltzer market in Angola has been experiencing significant growth in recent years, driven by changing consumer preferences and the influence of global trends.

Customer preferences: Angolan consumers have shown a growing interest in healthier beverage options, seeking alternatives to traditional alcoholic beverages that are high in sugar and calories. Hard Seltzers, with their low calorie and low sugar content, have emerged as a popular choice among health-conscious consumers. The trend towards healthier lifestyles and wellness has also contributed to the demand for Hard Seltzers in Angola.

Trends in the market: One of the key trends in the Hard Seltzer market in Angola is the increasing availability and variety of flavors. Manufacturers have been introducing a wide range of flavors to cater to the diverse preferences of consumers, including fruit flavors, botanical flavors, and even exotic flavors. This variety has helped to attract a broader consumer base and has contributed to the overall growth of the market. Another trend in the market is the rise of local and regional brands. While international brands initially dominated the market, local and regional players have started to gain traction. These brands often cater to the specific tastes and preferences of the Angolan market, offering unique flavors and marketing strategies that resonate with local consumers. This trend reflects the growing demand for locally-produced products and the desire for a sense of authenticity and connection to the local culture.

Local special circumstances: Angola's warm climate and vibrant social scene also contribute to the popularity of Hard Seltzers. The refreshing nature of these beverages makes them particularly appealing in a country where temperatures can be high year-round. Additionally, the rise of social media and influencer culture has played a significant role in promoting Hard Seltzers as a trendy and fashionable drink choice among young consumers in Angola.

Underlying macroeconomic factors: The growing economy and rising disposable income in Angola have also contributed to the development of the Hard Seltzer market. As consumers have more purchasing power, they are willing to spend on premium and imported products, including Hard Seltzers. This has created opportunities for both international and local brands to enter and expand in the market. In conclusion, the Hard Seltzer market in Angola is experiencing growth due to changing consumer preferences, the availability of a wide range of flavors, the rise of local and regional brands, the country's warm climate and vibrant social scene, and the underlying macroeconomic factors. As the market continues to evolve, it is expected that the demand for Hard Seltzers will continue to increase, driven by the desire for healthier beverage options and the influence of global trends.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.