Market Insights Advertising & Media Sports

Soccer - Southeast Asia

Southeast Asia

Revenue in the Soccer market is projected to reach US$526.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.97%, resulting in a projected market volume of US$609.20m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (US$9,696.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to US$22.96 in 2024.
In the Soccer market, the number of users is expected to amount to 25.7m users by 2029.
User penetration in the Soccer market will be at 3.3% in 2024.

Market

Region

Region comparison

Currency

Analyst Opinion

The Southeast Asian Soccer Market is currently experiencing minimal growth, influenced by factors such as the rise of digital media in the sports industry, increasing popularity of online merchandise sales, and changes in consumer behavior towards ticket purchases. Regional growth is subdued due to the dominance of traditional market players and limited access to technological advancements.

Customer preferences: Consumers in Southeast Asia are increasingly gravitating towards locally owned and operated soccer clubs and leagues, driven by a sense of national and cultural pride. This shift is fueled by a growing interest in tapping into the regions rich soccer heritage and supporting local teams. Furthermore, with the rise of social media and digital platforms, there has been a surge in online engagement with soccer content and fan communities. As a result, brands and marketers are capitalizing on this trend by partnering with popular local teams and players to reach and engage with their target audience.

Trends in the market: In Southeast Asia, the soccer market is experiencing a surge in popularity, driven by the growing middle class and increasing access to live sports through digital platforms. The trajectory of this trend shows no signs of slowing down, as evidenced by the increasing investment and sponsorship deals in the region. This trend is significant as it opens up opportunities for industry stakeholders, including clubs, players, and broadcasters. However, it also poses challenges, such as competition from other sports and the need for infrastructure development. Overall, the current trend in the soccer market in Southeast Asia is promising and has the potential to bring economic and cultural benefits to the region.

Local special circumstances: In Southeast Asia, the Soccer Market within the Sports Market is heavily influenced by the regions deep love for the sport and the high level of government support. In countries like Thailand and Vietnam, soccer has a long-standing history and is deeply ingrained in the culture. This, coupled with favorable government policies and investments, has led to a thriving soccer market. In addition, the regions rapidly growing middle class has created a significant demand for high-quality soccer products, driving the growth of the market.

Underlying macroeconomic factors: The growth of the Soccer Market within the Sports Market in Southeast Asia is greatly impacted by macroeconomic factors such as the overall economic stability of the region, government policies, and foreign investment. As global economic trends continue to shift towards digitalization and increased consumer spending on sports and entertainment, Southeast Asian countries with strong economic health and favorable trade policies are experiencing higher growth in the Soccer Market. Additionally, increased government funding towards the development of sports infrastructure and rising disposable incomes among the population are also contributing to the growth of the Soccer Market in the region. Moreover, the popularity of soccer as a spectator sport in Southeast Asia, coupled with the rising interest and investment in professional leagues, is further fueling the markets growth.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.