Soccer Ticket Sales - Russia

Russia

Highlights

Revenue in the Soccer Ticket Sales market is projected to reach US$107.90m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 8.83%, resulting in a projected market volume of US$164.70m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Ticket Sales market is projected to amount to US$36.04 in 2024.
In the Soccer Ticket Sales market, the number of users is expected to amount to 4.2m users by 2029.
User penetration in the Soccer Ticket Sales market will be at 2.1% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Ticket Sales Market in Russia is currently experiencing subdued growth, largely due to the impact of COVID-19 on live sporting events. Despite this, the market is expected to rebound as vaccination efforts increase and restrictions are lifted. Factors such as the popularity of the sport and increasing digitalization are expected to drive growth in the future.

Customer preferences: As Russia continues to develop and host major international soccer events, the Soccer Ticket Sales Market within the Sports Market has seen a growing demand for online purchasing options, driven by younger and tech-savvy consumers. In addition, there is a noticeable trend towards VIP ticket sales with hospitality packages, signaling a rise in disposable income and a desire for a premium fan experience among soccer enthusiasts. This shift towards online convenience and luxury underscores the evolving preferences and spending power of the Russian demographic.

Trends in the market: In Russia, the Soccer Ticket Sales Market is experiencing a surge in online ticket sales, with more fans opting to purchase tickets digitally rather than through traditional avenues. This trend is driven by the increasing use of technology in the sports industry and the convenience it offers to both consumers and vendors. As a result, ticketing platforms are investing in better user experience and seamless integration with social media to attract and retain customers. This trend is expected to continue, transforming the way tickets are bought and sold in the Soccer Market and providing opportunities for growth and innovation within the industry.

Local special circumstances: In Russia, the Soccer Ticket Sales Market is heavily influenced by the countrys immense passion for soccer. This results in high demand for tickets and a fervent fan culture that drives ticket sales. Additionally, the geographical vastness of Russia, spanning across multiple time zones, presents unique challenges for scheduling and organizing soccer matches. Furthermore, the countrys economic and political situation also plays a role in determining ticket prices and availability.

Underlying macroeconomic factors: The Soccer Ticket Sales Market in Russia is heavily impacted by macroeconomic factors such as the overall health of the countrys economy, fiscal policies, and global economic trends. A stable economy and strong national currency contribute to the purchasing power of consumers, leading to increased ticket sales. On the other hand, an unstable economic climate can result in lower consumer confidence and reduced spending on luxury items like sports tickets. Additionally, fiscal policies, such as taxes and regulations on ticket sales, can also impact the markets performance. Global economic trends, such as fluctuations in oil prices, can also have a direct impact on the purchasing power of consumers, further influencing the demand for soccer tickets.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.