American Football Media - Russia

Russia

Highlights

Revenue in the American Football Media market is projected to reach US$137.20k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.74%, resulting in a projected market volume of US$173.00k by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$3.75 in 2024.
In the American Football Media market, the number of users is expected to amount to 47.6k users by 2029.
User penetration in the American Football Media market will be at 0.0% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football market in Russia has shown minimal growth, influenced by factors such as low public interest, lack of infrastructure, and limited cultural relevance. Despite this, the Sports Market is seeing slow but steady increase due to increasing awareness and availability of online services.

Customer preferences: In Russia, there has been a growing interest in American football, with an increase in viewership and participation in the sport. This has resulted in a rise in demand for media coverage of the sport, particularly on digital platforms. In contrast, the American football media market in the United States has seen a shift towards streaming services, as more consumers choose to watch games and listen to commentary through online platforms. This trend is further fueled by the increasing use of mobile devices and the convenience it offers for on-the-go viewing. Furthermore, the rise of social media and influencer culture has also seen a rise in the use of digital platforms for engaging with American football, with fans seeking real-time updates and behind-the-scenes content.

Trends in the market: Within the American Football market, there is a growing trend of leveraging social media and digital platforms to connect with fans and expand outreach. Furthermore, there is a noticeable shift towards livestreaming and on-demand content, enabling viewers to consume games and related content on their own schedule. This trend not only offers a more convenient viewing experience for fans, but also presents new monetization opportunities for industry stakeholders. Additionally, the rise of mobile devices and accessibility of high-speed internet has opened up the market for international viewers, allowing for potential global growth and expansion within the American Football media market. These developments signal a significant shift in how the industry engages with its audience and has the potential to attract new viewers and drive revenue for teams, leagues, and broadcasting companies.

Local special circumstances: In Russia, the American Football media market possesses unique factors that differentiate it from other markets. Geographically, Russias large size and diverse climate impacts the popularity of American Football, with colder regions showing more interest in the sport. Furthermore, the cultural popularity of other sports, such as soccer, may limit the growth of American Football. Additionally, regulations regarding foreign ownership in media companies can also influence market dynamics. In the United States, the American Football media market is largely driven by the countrys deep-seated passion for the sport and the presence of major professional leagues, making it a highly competitive and lucrative market.

Underlying macroeconomic factors: The American Football Media Market is heavily influenced by macroeconomic factors such as consumer spending, advertising budgets, and technological advancements in media platforms. With the growing popularity of American football globally, the market is expected to experience significant growth in the coming years. However, economic uncertainty and fluctuations in consumer spending in countries like Russia can impact the market. In the US, favorable fiscal policies and strong investments in sports media infrastructure contribute to the growth of the American Football Market. Additionally, the increasing availability of digital streaming services and social media platforms for sports content is driving the demand for innovative media solutions in the American football market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.