Market Insights Advertising & Media Sports Soccer

Soccer Ticket Sales - Brazil

Brazil

Revenue in the Soccer Ticket Sales market is projected to reach US$219.30m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.99%, resulting in a projected market volume of US$254.10m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (US$1,375.00m in 2024).
The average revenue per user (ARPU) in the Soccer Ticket Sales market is projected to amount to US$23.15 in 2024.
In the Soccer Ticket Sales market, the number of users is expected to amount to 10.2m users by 2029.
User penetration in the Soccer Ticket Sales market will be at 4.3% in 2024.

Market

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Analyst Opinion

The Soccer Ticket Sales Market in Brazil has seen modest growth due to the rising popularity of digital ticketing platforms and increasing awareness of the convenience offered. However, factors such as economic instability and slow digitization in certain regions have hindered the markets growth rate.

Customer preferences: In Brazil, the rise of e-commerce and online shopping has impacted the soccer ticket sales market within the sports industry. With the convenience of purchasing tickets online, there has been a noticeable shift away from traditional ticket sales methods. This trend is further amplified by the younger generation, who are more likely to opt for online alternatives for their purchasing needs. Furthermore, the increasing use of social media and digital platforms has allowed for more targeted and personalized marketing efforts, contributing to the growth of online ticket sales in the soccer market.

Trends in the market: In Brazil, the soccer market has seen a surge in online ticket sales, with major clubs and leagues offering digital ticketing options for convenience and efficiency. This trend is expected to continue, as more fans embrace the convenience of purchasing tickets from their devices. This shift to online ticket sales has also opened up new revenue streams for clubs, who can now offer VIP experiences and add-ons to enhance the fan experience. As technology continues to advance, we can expect to see even more innovative ticketing options and experiences emerge in the soccer market, ultimately benefiting all stakeholders involved.

Local special circumstances: In Brazil, the Soccer Ticket Sales Market within the Sports Market is heavily influenced by the countrys deeply-rooted love for soccer and its strong national team. Moreover, the large population and geographical spread add to the demand for tickets. Cultural factors like the tradition of attending matches with family and friends and the vibrant atmosphere in stadiums also impact ticket sales. Additionally, regulatory factors such as government policies for ticket prices and anti-scalping laws also shape the dynamics of the market.

Underlying macroeconomic factors: The Soccer Ticket Sales Market of the Soccer Market within the Sports Market in Brazil is greatly impacted by macroeconomic factors such as the countrys economic climate, fiscal policies, and global economic trends. In recent years, Brazil has faced economic challenges, including high inflation rates and political instability, which have had a direct impact on consumer spending and the purchasing power of Brazilians. Additionally, fluctuations in the Brazilian currency exchange rate can affect ticket prices and the affordability of attending soccer matches. However, the countrys growing middle class, along with government initiatives to support the sports industry, have contributed to a steady increase in demand for soccer tickets. Moreover, the significant investments made in the development of sports infrastructure, particularly for hosting major sporting events such as the World Cup and Olympics, have also played a crucial role in bolstering the Soccer Ticket Sales Market in Brazil.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.