Soccer Merchandise - Portugal

Portugal

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$16.71m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.38%, resulting in a projected market volume of US$18.79m by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$23.64 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 785.9k users by 2029.
User penetration in the Soccer Merchandise market will be at 6.9% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Merchandise Market in Portugal has seen slight growth due to factors such as moderate fan engagement, limited product variety, and decreasing interest in merchandise. These impact the slow growth rate in this niche market within the larger Sports Market.

Customer preferences: Consumers in Portugal are driving a surge in demand for eco-friendly and sustainable soccer merchandise, as the country places increasing importance on environmental responsibility. The younger generation is particularly mindful of the impact of their purchasing decisions on the planet, driving a shift towards sustainable materials and production methods. This trend is also reflected in the rise of ethical and eco-conscious brands in the soccer merchandise market, catering to the growing demand for sustainable options.

Trends in the market: In Portugal, the Soccer Merchandise Market within the Sports Market is currently seeing an increase in e-commerce platforms for purchasing soccer merchandise. With the growing popularity of smartphones and online shopping, more fans are turning to digital platforms to purchase their favorite teams jerseys, accessories, and memorabilia. This trend is helping to expand the reach of the market and attract a wider customer base. Additionally, there is a rise in the demand for unique and customized merchandise, catering to the increasing trend of personalization and individualization. This shift towards digitalization and personalization is expected to have significant implications for industry stakeholders, such as sporting goods manufacturers, retail outlets, and online marketplaces. They must adapt to these trends and invest in advanced technology and innovative strategies to stay competitive in the rapidly evolving soccer merchandise market.

Local special circumstances: In Portugal, the popularity of soccer is deeply ingrained in the culture and is a significant part of the national identity. As a result, the Soccer Merchandise Market is driven by passionate fans who are willing to spend on official team merchandise. The countrys geographic location also plays a role, with its proximity to other European countries allowing for easy access to international soccer events and merchandise. Additionally, the country has a well-established textile and clothing industry, making it a favorable market for producing and selling soccer merchandise.

Underlying macroeconomic factors: The Soccer Merchandise Market of the Soccer Market within the Sports Market market in Portugal is influenced by macroeconomic factors such as consumer spending, economic stability, and government regulations. As the economy continues to improve and consumer confidence increases, there is a higher demand for soccer merchandise among fans. Additionally, favorable government policies and investments in sports infrastructure contribute to the growth of the market. However, economic downturns and fluctuating exchange rates can negatively impact the markets growth, as consumers may reduce their discretionary spending on non-essential items such as soccer merchandise. Moreover, any changes in fiscal policies or trade agreements can also affect the market, particularly for imported merchandise.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.