The American Football Merchandise Market in Portugal is experiencing minimal growth due to factors such as low popularity and limited reach domestically. Despite efforts to increase awareness, online sales remain low and hinder the overall growth rate.
Customer preferences: With the rise in popularity of American football in Portugal, there has been a corresponding increase in demand for American football merchandise. However, there has also been a notable shift towards sustainability in the market, with consumers seeking eco-friendly and ethically-made products. This reflects a larger trend in consumer preferences towards conscious consumption and supporting sustainable practices. As a result, more brands are prioritizing sustainability in their production processes and promoting their environmentally-friendly initiatives to appeal to consumers.
Trends in the market: In Portugal, the American Football Merchandise Market has been impacted by the rising popularity of the sport. American football has gained more recognition and followers in the country, leading to an increase in the demand for merchandise. Similarly, in the United States, there is a trend of incorporating sustainability in sports merchandise, with more brands using eco-friendly materials and implementing ethical production practices. This trend is expected to continue, as consumers increasingly prioritize sustainability in their purchasing decisions. In terms of potential implications for industry stakeholders, companies that adapt to these trends and offer sustainable options may gain a competitive advantage and attract more customers, while those who fail to do so may struggle to keep up with the changing market demands.
Local special circumstances: In Portugal, the American Football Merchandise Market is influenced by the countrys strong love for football and sports culture. However, it competes with the dominance of popular European football leagues and clubs. In comparison, the American Football Merchandise Market in the United States is driven by the countrys love for the sport and its strong national identity. Additionally, the market is influenced by the regulations and licensing agreements for trademarked team logos and merchandise. Similarly, the market in Portugal is affected by the limitation on licensed merchandise due to its smaller fan base and lower demand.
Underlying macroeconomic factors: The American Football Merchandise Market in countries like Portugal and the United States is significantly impacted by macroeconomic factors such as economic stability, consumer spending power, and government policies. The purchasing power of consumers greatly influences their interest and ability to invest in merchandise related to American football. Additionally, favorable economic conditions often result in increased investment in sports, leading to further growth in the American football market. On the other hand, economic downturns and unstable economic conditions can negatively impact consumer spending, resulting in a decline in the market. Fiscal policies, such as tax rates and import/export regulations, also play a crucial role in the growth of the American football merchandise market. By creating a favorable business environment, governments can encourage market growth, attract foreign investment, and boost the overall economic health of the country.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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