The Soccer Media market in Portugal is slowly growing due to factors such as increasing use of digital media, rising popularity of soccer, and convenience of online platforms. Despite minimal growth, this market is being impacted by the shift towards streaming services and availability of free online content.
Customer preferences:
With the growing popularity of online streaming services and social media platforms, there has been a noticeable trend towards consuming soccer content digitally, including live matches, highlights, and player interviews. This shift in consumer preference is largely driven by the convenience of accessing content on mobile devices, with a particular focus on the younger demographic. Additionally, there has been an increase in the demand for interactive and social media-based platforms, highlighting the importance of engaging and personalizing the viewing experience for soccer fans.
Trends in the market: In Portugal, the Soccer Media Market is seeing a shift towards digital media consumption, with more fans accessing soccer content through digital platforms, such as streaming services and social media. This trend has been fueled by the increasing availability of high-speed internet and the rise of mobile devices. Additionally, there has been a rise in the use of data analytics and artificial intelligence in soccer media, allowing for personalized and data-driven content. These trends are significant as they enable a wider reach for soccer media and offer more targeted and engaging content for fans. However, they also pose challenges for traditional media outlets and require adaptation from industry stakeholders.
Local special circumstances:
In Portugal, the dominance of soccer in the countrys cultural and sporting landscape drives the success of its Soccer Media Market within the larger Sports Market. The countrys rich football history and passionate fanbase create a highly competitive and saturated media market. Additionally, Portugals geographical location and proximity to other major European soccer markets, such as Spain and England, allow for easy access to a diverse range of content and broadcasting opportunities. Furthermore, the countrys strict regulations regarding the broadcasting of soccer matches, including the 3PM blackout, contribute to the unique dynamics of the Soccer Media Market.
Underlying macroeconomic factors:
The Soccer Media Market within the Sports Market of Portugal is heavily influenced by macroeconomic factors such as the countrys economic stability, government policies, and investments in sports infrastructure. With a strong soccer culture and high fan engagement, Portugals soccer market is continuously growing, driven by the increasing demand for media coverage and digital content. This trend is further supported by the countrys growing digital economy, which has seen significant investments in technology and infrastructure. Additionally, with the rise of social media and online streaming platforms, there is a growing need for innovative digital solutions to cater to the evolving preferences of soccer fans. However, the markets growth is also influenced by the countrys overall economic health, including factors such as inflation and unemployment rates, which could affect consumer spending and, in turn, the demand for soccer media. Furthermore, government policies and regulations, such as broadcasting rights and media ownership laws, can also impact the competitiveness and profitability of the market. Therefore, it is crucial to consider these key macroeconomic factors when examining the Soccer Media Market of Portugal and its overall performance within the Sports Market. Overall, a stable and thriving economy, coupled with favorable regulatory support, is highly conducive to the growth of the Soccer Media Market in Portugal, providing lucrative opportunities for market players and contributing to the
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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