The Soccer Media market in Slovenia has seen slow growth, influenced by factors such as limited access to digital platforms, low consumer interest in digital sports media, and a strong traditional preference for in-person sporting events. The markets growth rate remains a challenge for industry players.
Customer preferences: Consumers’ growing interest in soccer has translated into the rising popularity of streaming services for live soccer matches and highlights. This trend is partially driven by more flexible schedules and convenience, as consumers can now watch games on-the-go through their mobile devices. Additionally, there is a noticeable shift towards alternative sources of soccer media, with many fans turning to independent blogger content and podcasts for unique perspectives and analysis. This is reflective of the increasingly diverse and global fanbase of soccer, with a growing demand for diverse and niche content.
Trends in the market: In Slovenia, the Soccer Media Market is experiencing a surge in online streaming services, as more viewers prefer to watch live soccer matches on their mobile devices. This trend is expected to continue, with a growth in demand for high-quality streaming options. With this shift towards digital consumption, traditional media platforms are facing challenges to maintain their audience share. However, opportunities exist for industry stakeholders to leverage social media and mobile platforms to engage with fans and drive revenue through ad sales and sponsorships. Additionally, data analytics and personalized content delivery are becoming key strategies for maintaining viewership and engaging with audiences in the Soccer Media Market. These trends signal a shift in how consumers are consuming sports content, making it crucial for industry players to adapt and innovate.
Local special circumstances: In Slovenia, the Soccer Media Market is heavily influenced by the countrys avid fan base, who are known for their passionate support of local and national soccer teams. This has led to a highly competitive market for sports media, with multiple broadcasters vying for exclusive rights to air matches. Additionally, the geographic location of Slovenia, situated between Western and Eastern Europe, has also played a role in shaping the countrys soccer media market. This has led to a unique blend of influences from both regions, creating a distinctive market dynamic.
Underlying macroeconomic factors: The growth of the Soccer Media Market in Slovenia is heavily influenced by macroeconomic factors such as the countrys overall economic health and policies, as well as global economic trends. Other key factors include investment in infrastructure and technological advancements in the sports media industry. Countries with strong economic growth and favorable policies towards the Sports market are likely to experience greater growth in the Soccer Media Market compared to those with weaker economic conditions and limited government support. Additionally, the increasing globalization of the sports industry and the growing popularity of soccer worldwide are also contributing to the growth of the Soccer Media Market in Slovenia.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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