Market Insights Advertising & Media Sports Soccer

Soccer Media - Ivory Coast

Ivory Coast

Revenue in the Soccer Media market is projected to reach US$3.46m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.60%, resulting in a projected market volume of US$4.13m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (US$7,836.00m in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$6.38 in 2024.
In the Soccer Media market, the number of users is expected to amount to 0.6m users by 2029.
User penetration in the Soccer Media market will be at 1.8% in 2024.

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Analyst Opinion

The Soccer Media market in Ivory Coast is seeing steady growth, with various factors such as increasing adoption of digital platforms, rising demand for soccer content and the convenience of online services driving this growth. Despite facing minimal growth rates, this market is being impacted by the countrys developing digital infrastructure and growing soccer fanbase.

Customer preferences: In Ivory Coast, the rise of social media and digital platforms has significantly impacted the Soccer Media Market within the Sports Market. Fans are increasingly turning to online sources for news, live updates, and highlights of their favorite teams and players. This trend is driven by the increasing connectivity and internet penetration in the country, making it easier for fans to access and consume soccer content on the go. Additionally, with the growing popularity of e-sports and online gaming, soccer clubs and organizations are strategically expanding their presence on digital platforms to engage with a wider audience and tap into a new revenue stream.

Trends in the market: In Ivory Coast, the Soccer Media Market is experiencing a surge in mobile and online streaming services, allowing fans to watch matches on the go. This trend is driven by the widespread use of smartphones and increasing internet penetration. Additionally, there is a growing demand for exclusive content and behind-the-scenes access, leading to collaborations between media companies and soccer clubs. These developments are significant for stakeholders as they offer new revenue streams and expanded audience reach. However, it also presents challenges for traditional broadcast media and piracy concerns. As the market continues to evolve, stakeholders will need to adapt and innovate to stay competitive.

Local special circumstances: In the Ivory Coast, the Soccer Media Market is influenced by the countrys love for the sport, with soccer being the most popular and widely followed sport. This creates a unique market dynamic, as soccer-related content is in high demand among the local population. Furthermore, the countrys limited internet access and low smartphone penetration present challenges for digital media platforms, leading to a reliance on traditional media sources. These factors contribute to the development of a unique and localized soccer media market within the larger Sports market in the Ivory Coast.

Underlying macroeconomic factors: The Soccer Media Market within the Sports Market in Ivory Coast is deeply influenced by macroeconomic factors such as the countrys economic growth rate, government policies, and global market trends. A stable economic environment coupled with rising disposable incomes is driving the demand for sports media, particularly in the digital landscape. Furthermore, the increasing popularity of soccer as a national sport and the growing internet and mobile penetration rates are supporting the growth of the Soccer Media Market in Ivory Coast. However, the markets growth may be hindered by economic fluctuations and regulatory challenges in the country.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.