The American Football Merchandise Market in Ivory Coast is seeing subdued growth, impacted by factors such as limited local interest in the sport and relatively low disposable income among consumers. However, increasing availability of online purchasing options and growing popularity of American football globally are expected to drive modest growth in the market.
Customer preferences:
With the growing popularity of American football in Ivory Coast, there has been a surge in demand for American football merchandise in the country. However, there has also been a noticeable shift in consumer preferences, with a greater focus on sustainable and ethically-sourced merchandise. This trend is particularly prominent among younger generations, who are more conscious about the environmental and social impact of their purchases. As a result, brands are increasingly incorporating sustainable practices and promoting social responsibility in their merchandise.
Trends in the market: In Ivory Coast, the American Football Market is also experiencing a surge in popularity, leading to an increase in the demand for American Football Merchandise. This trend is driven by the growing interest in American football among the younger population, as well as the influence of American media and culture. In addition, the rise of e-commerce platforms has made it easier for fans to purchase merchandise from the comfort of their homes. With the recent success of the Ivory Coast national team in international tournaments, the trajectory of this trend is expected to continue its upwards trajectory. This presents significant opportunities for industry stakeholders to capitalize on the growing market, such as by introducing a wider range of merchandise or partnering with local retailers to increase accessibility.
Local special circumstances: In Ivory Coast, the American Football Merchandise Market is gaining traction due to the countrys growing economic stability and favorable consumer demographics. Additionally, the popularity of American football in the African continent creates a unique opportunity for the market. On the other hand, in the United States, the American Football Merchandise Market is driven by the nations sports-loving culture and high disposable income. These local factors play a significant role in shaping consumer behavior and market trends, highlighting the importance of understanding the distinct characteristics of each market in the American football industry.
Underlying macroeconomic factors: The growth of the American Football Merchandise Market is heavily influenced by macroeconomic factors such as consumer spending, economic stability, and trade policies. Countries with a strong economy and high consumer spending, such as the United States, are driving the demand for American football merchandise. Additionally, favorable trade policies and strong international relations have allowed for the expansion of the American football market in countries like Ivory Coast. However, economic downturns and trade tensions between countries can have a negative impact on the market, as consumers may cut back on discretionary spending and businesses may face challenges in exporting and importing goods.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
