The American Football Media Market in Ivory Coast has seen minor growth due to factors such as limited infrastructure, low interest among consumers, and lack of investment. Despite an increase in digital technology usage, the market has been slow to adopt and lags behind other Sports markets in the region.
Customer preferences: With an ever-increasing interest in American football in Ivory Coast, there has been a noticeable rise in the demand for digital subscription services and live streaming options for American football games. As consumers become more tech-savvy, they are turning to online platforms for their sports entertainment, leading to a shift in the traditional TV broadcasting model. This trend is expected to continue as digital platforms offer more personalized and convenient ways to consume and engage with American football content.
Trends in the market: In the United States, the American Football Media Market is experiencing a shift towards digital media consumption, with more viewers opting for streaming services over traditional cable television. This trend is driven by the increasing availability of streaming platforms and the rise of mobile viewing, particularly among younger demographics. It also opens up new opportunities for advertising and sponsorships, as well as challenges for traditional media networks. In Ivory Coast, there is a growing interest in American football, particularly among the younger generation. As more fans engage with the sport on social media and online platforms, this presents an opportunity for media companies to increase their reach and revenue in this emerging market. However, it also highlights the need for localized content and strategies to cater to cultural differences and preferences. Overall, the trajectory of these trends signals a significant shift in the industry and highlights the importance of digital media in the future of American football.
Local special circumstances: In Ivory Coast, the American Football market is still in its infancy due to the dominance of soccer. However, the countrys growing middle class and affinity for American culture presents an opportunity for growth. On the other hand, the American Football media market in the US is heavily influenced by the digital landscape, with live streaming platforms and social media channels playing a significant role in fan engagement and consumption. Additionally, the strong advertising market in the US allows for lucrative sponsorship and partnership deals with major networks and streaming platforms.
Underlying macroeconomic factors: The American Football Media Market, within the larger Sports Market, is heavily influenced by macroeconomic factors such as consumer spending, sponsorship deals, and broadcasting rights. National economic health, particularly in regards to levels of disposable income, can impact consumer spending on sporting events and related media. Fiscal policies, such as tax incentives for sports organizations and regulations on television broadcasting, also influence the financial performance of the American Football Market. Additionally, global economic trends and developments in technology can shape the demand for American football media, as well as the financial viability of the market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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