The Soccer Media Market in Georgia has been continuously growing, albeit at a negligible rate. This can be attributed to factors such as the emergence of new technologies, increased awareness among sports consumers, and the convenience of accessing soccer news and content online. However, certain external factors may be impacting this growth, such as economic challenges and fluctuations in consumer spending.
Customer preferences:
With the increasing popularity of soccer in Georgia, there has been a noticeable rise in demand for bilingual soccer content and coverage in both English and Spanish languages. This reflects the changing demographics in the state, with a growing Hispanic population. Additionally, there has been a shift towards streaming services and online platforms for consuming soccer media, as digital natives continue to dominate the market. This trend is also influenced by the younger generations preference for on-the-go and convenient access to content.
Trends in the market: In Georgia, the Soccer Media Market of the Soccer Market within the Sports Market is seeing a shift towards digital media consumption, with more fans turning to online platforms for news, highlights, and live streaming of matches. This trend is driven by the increasing use of smartphones and social media, as well as a younger audience that prefers convenience and immediacy. With the rise of OTT platforms and social media influencers, traditional media outlets are also facing challenges in maintaining their viewership. This trend is expected to continue, providing opportunities for digital content creators and platforms, but challenging traditional media companies to adapt to the changing landscape.
Local special circumstances: In Georgia, the Soccer Media Market is significantly influenced by the countrys strong passion for soccer, with a notable presence of local teams and leagues. Additionally, the geographical location of Georgia, surrounded by other soccer-loving countries, fosters a competitive atmosphere and drives demand for media coverage and consumption. Furthermore, the younger demographic of Georgia, with a love for technology and social media, makes it a prime target for digital media strategies in the soccer market. Thus, the unique combination of cultural and geographical influences in Georgia creates a dynamic and lucrative soccer media market within the larger Sports market.
Underlying macroeconomic factors:
The soccer media market in Georgia is greatly affected by macroeconomic factors such as the overall economic trends in the country, government fiscal policies, and various financial indicators that impact market performance. A stable and growing national economy with favorable policies and strong investment in the sports industry can lead to increased market growth and opportunities for expansion. Countries with a healthy and thriving Sports market, like Georgia, are attractive to investors and can drive further growth in the soccer media market within the Sports market. On the other hand, economic downturns and poor financial indicators can negatively impact market performance and limit the potential for growth and development in the soccer media market. Moreover, factors such as the level of consumer disposable income, consumer preferences, and demographic changes also play crucial roles in shaping the soccer media market in Georgia.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
