Market Insights Advertising & Media Sports

Baseball - Georgia

Georgia

Revenue in the Baseball market is projected to reach US$118.70k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.12%, resulting in a projected market volume of US$138.40k by 2029.
In global comparison, most revenue will be generated in the United States (US$9,965.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$2.89 in 2024.
In the Baseball market, the number of users is expected to amount to 52.4k users by 2029.
User penetration in the Baseball market will be at 1.1% in 2024.

Market

Region

Region comparison

Currency

Analyst Opinion

The Baseball Market in Georgia is experiencing slow growth, influenced by factors such as declining interest in traditional media and stagnant ticket sales. Despite a devoted fan base, the market struggles to attract new consumers, hindering its potential for growth. However, sales of merchandise continue to show modest gains thanks to the popularity of the sport.

Customer preferences: As the influence of social media continues to grow, consumers in Georgia and the Baseball Market within the Sports Market are increasingly valuing authentic and engaging content from sports athletes and teams. This trend is especially prominent among younger demographics, who are attracted to athletes who showcase their personal lives and create a connection with their fans through social media. As a result, the demand for personalized and relatable content is on the rise, and brands are leveraging influencer marketing strategies to tap into this consumer preference.

Trends in the market: In Georgia, the Baseball Market is experiencing a rise in ticket sales and attendance, with minor league teams such as the Gwinnett Stripers and the Rome Braves reporting record-breaking numbers. This trend is significant as it demonstrates the continued popularity of the sport within the state and the potential for growth in the future. Additionally, as the Atlanta Braves continue to perform well on the national stage, more fans are showing support for the team and attending games. This could lead to increased revenue for the team and the overall industry, making Georgia an attractive market for stakeholders in the Baseball Market.

Local special circumstances: In Georgia, baseball is more than just a sport; its a way of life. The state has a deep love for the game, with a strong history and plenty of passionate fans. This unique environment has led to a thriving baseball market, with a dedicated fan base and strong support for local teams. Additionally, Georgias warm climate and abundance of outdoor venues make it an ideal location for baseball games and events. The states rich culture, with its emphasis on community and tradition, further enhances the appeal of the baseball market in Georgia. All of these factors combine to make Georgia a key player in the baseball market within the larger Sports market.

Underlying macroeconomic factors: The Baseball Market within the Sports Market in Georgia is significantly affected by macroeconomic factors such as the current state of the global economy, national economic stability, fiscal policies, and other financial indicators. In countries with strong economic health and favorable fiscal policies, the Baseball Market is expected to grow at a faster pace compared to regions with economic challenges and limited investment in the sports industry. Moreover, the increasing popularity of baseball, rise in disposable income, and changing consumer preferences for sports entertainment are also factors driving market growth in Georgia.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.