The Soccer Market in Georgia has been experiencing minimal growth, influenced by factors such as limited adoption of digital technologies, lower health consciousness among consumers, and availability of cheaper alternatives in the sub-markets of Soccer Media, Merchandise and Ticket Sales. This has led to a stagnant growth rate compared to other sub-markets within the Sports Market in Georgia.
Customer preferences: In Georgia and the Soccer Market within the Sports Market, there has been a notable increase in the adoption of virtual and online training programs for soccer players. With the rise of technology and digital media, players are able to access specialized training resources and connect with coaches from around the world. This trend is driven by the need for personalized training plans and the convenience of remote instruction, ultimately leading to improved performance on the field. Additionally, the growing popularity of e-sports has contributed to the digitalization of the soccer market as fans and players engage in online tournaments and virtual matches.
Trends in the market: In Georgia, there is a growing trend towards youth development in the soccer market. With the success of the Georgian National Team and increased media coverage, more young players are showing interest in the sport. This trend is expected to continue in the coming years, with the opening of new training facilities and investment in coaching and infrastructure. This is significant for industry stakeholders such as clubs, academies, and sponsors, as it presents opportunities for growth and talent development. Additionally, the development of youth programs is expected to improve the overall level of play and competitiveness in the soccer market in Georgia.
Local special circumstances: In Georgia, the Soccer Market within the Sports Market has been heavily influenced by the countrys deep-rooted passion for football and its growing popularity among youth. This has led to the emergence of grassroots academies and investment in professional clubs. Additionally, cultural traditions such as community clubs and local tournaments, as well as government support for sports development, contribute to the unique dynamics of the market. The market is also heavily influenced by geographical factors as Georgias location between Europe and Asia allows for exposure to different playing styles and the potential for international partnerships and player transfers.
Underlying macroeconomic factors: The Soccer Market within the Sports Market in Georgia is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The countrys economic stability and growth can impact the overall performance of the market, as well as any regulations or policies that may affect the industry. Additionally, the countrys demographic trends, such as population growth and income levels, can also play a role in the demand for soccer and related products and services. Other factors such as infrastructure development, government support, and consumer spending can also have a significant impact on the market. Overall, a stable and growing economy with favorable policies and a supportive environment for the sports industry can lead to a thriving Soccer Market within the Sports Market in Georgia.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
