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Cricket - Peru

Peru
  • Revenue in the Cricket market is projected to reach US$176.00k in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.65%, resulting in a projected market volume of US$191.00k by 2029.
  • In global comparison, most revenue will be generated India (US$2.27bn in 2024).
  • The average revenue per user (ARPU) in the Cricket market is projected to amount to US$2.57 in 2024.
  • In the Cricket market, the number of users is expected to amount to 73.5k users by 2029.
  • User penetration in the Cricket market will be at 0.2% in 2024.

Definition:

The Cricket Market encompasses various aspects of the sport, including media coverage and ticket sales, catering to the immense global fanbase of cricket. It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to cricket events worldwide, as well as the sale of tickets for live cricket matches.

Structure:

  • Cricket Media: This component includes revenues from television and online streaming rights for cricket matches, providing fans with access to live coverage and analysis.
  • Cricket Ticket Sales: This component comprises revenues from the sale of tickets for cricket matches held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
  • Additional information:

    Key metrics within the Cricket Market include revenues, users, ticket sales volumes, and merchandise sales volumes. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Cricket Market include broadcasting networks, cricket teams, sports apparel brands, ticketing agencies, and online marketplaces.

    For more detailed insights, refer to the additional information provided next to the respective data points.

In-Scope

  • Ticket sales from games, such as league games
  • Revenue from merchandise, such as jerseys
  • Revenue from media rights, such as TV broadcasting

Out-Of-Scope

  • Revenue from player transfers, such as transfer fees
  • Tickets sold on the secondary market, such as on eBay
  • Revenue from licensing or sponsorship, such as from logos
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Study Details

    Revenue

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Analyst Opinion

    The Cricket market in Peru has been impacted by various factors, leading to a negligible decline in its growth rate. Rising awareness and the convenience of online services have contributed to this trend, while the sub-markets of Cricket Media and Ticket Sales also play a role. However, challenges such as limited resources and competition from other sports may be influencing the overall market.

    Customer preferences:
    In Peru, a growing interest in sports, specifically in the Cricket Market, has been observed among the younger population. This trend is largely influenced by the increasing popularity of the sport globally and the exposure to international events. Furthermore, there has been a rise in disposable income among consumers, resulting in a higher expenditure on leisure activities such as sports. This has led to an increased demand for advanced sports equipment and facilities, as well as a surge in the number of cricket clubs and leagues across the country.

    Trends in the market:
    In Peru, the Cricket Market is experiencing a rise in popularity as more people are becoming interested in the sport. This trend is mainly being fueled by the success of the Peruvian national cricket team and the increasing availability of cricket training and facilities. This growth in interest is significant, as it opens up opportunities for industry stakeholders to tap into a new market and expand their presence in Peru. Additionally, the rise of cricket in Peru has the potential to boost tourism, as the country can now offer a unique sports experience to visitors. For industry stakeholders, this means the opportunity to collaborate with tourism companies and cross-promote their offerings.

    Local special circumstances:
    In Peru, the Cricket Market is still in its early stages, with a small but dedicated fan base. However, the sport has strong ties to the countrys British heritage, as well as its neighboring countries such as Ecuador and Bolivia. These cultural factors contribute to the slow but steady growth of the market. Additionally, the lack of infrastructure and facilities for the sport in Peru poses challenges for the development of the market. In neighboring countries like Chile, where there is a larger cricket community and more established infrastructure, the market dynamics are significantly different. Therefore, the unique combination of cultural and infrastructure factors plays a crucial role in shaping the Cricket Market in Peru.

    Underlying macroeconomic factors:
    The Cricket Market within the Sports Market in Peru is significantly impacted by macroeconomic factors such as economic stability, government policies, and investments in sports infrastructure. Favorable economic conditions and government support for sports development have led to the growth of the cricket market in Peru. Additionally, as the country experiences overall economic growth, there is an increasing interest in sports and recreational activities, leading to a rise in demand for cricket products and services. However, economic downturns or changes in government policies can have a significant impact on the markets performance in the country. Moreover, global economic trends and trade relationships also play a crucial role in shaping the cricket market in Peru, especially in terms of import and export of cricket-related products.

    Reach

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Global Comparison

    Most recent update: Jul 2024

    Source: Statista Market Insights

    Methodology

    Data coverage:

    The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

    Modeling approach / Market size:

    Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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