Sports

Revenue in the Sports market is projected to reach US$93.82m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.60%, resulting in a projected market volume of US$112.00m by 2029.
In global comparison, most revenue will be generated United States (US$49.76bn in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to US$157.40 in 2024.

Definition:

The sports market encompasses various segments related to popular sports such as Soccer, Football, Basketball, Baseball, and Cricket. These segments include media, ticket sales, and merchandise sales, catering to the diverse needs of sports enthusiasts worldwide.

Structure:

Media: This market focuses on revenues generated from broadcasting rights, digital streaming services, advertising, and sponsorships related to sporting events. It encompasses television broadcasting, online streaming platforms, and radio broadcasts dedicated to Soccer, Football, Basketball, Baseball, and Cricket.
Ticket Sales: This part comprises revenues generated from the sale of tickets for live sporting events, including matches, tournaments, and championships in Soccer, Football, Basketball, Baseball, and Cricket. It encompasses sales from both physical ticket outlets and online ticketing platforms.
Merchandise Sales: This market includes revenues derived from the sale of sports-related merchandise such as jerseys, caps, memorabilia, equipment, and accessories associated with Soccer, Football, Basketball, Baseball, and Cricket. It covers sales through retail outlets, online stores, and official team or league merchandise shops.

Additional information:

The market metrics include revenues, users, average revenue per user, and market penetration rates. Revenues are primarily driven by consumer spending on media subscriptions, ticket purchases, and merchandise. Insights into the consumer market also encompass data on specific sports events, teams, and leagues, providing comprehensive analytics for informed decision-making.

Key players in the sports market include major sports leagues, broadcasting networks, sports apparel brands, and retail chains specializing in sports merchandise. For further details on the data presented, refer to the information provided alongside the respective data sets.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Sports market in Bulgaria has seen gradual growth, influenced by factors such as rising interest in various sub-markets such as soccer, American football, basketball, baseball, and cricket. Other key drivers include consumer awareness and convenience offered by online services. Despite minimal growth, this market is impacted by economic and political factors, along with the competitive landscape and changing consumer preferences within each sub-market.

Customer preferences: As Bulgaria evolves into a more health-conscious society, the Sports market has seen a rise in demand for functional and sustainable products. Consumers prioritize eco-friendly and ethical practices, leading to a greater interest in eco-friendly and sustainable sports gear. This trend also extends to gyms and fitness facilities, with many seeking out green facilities and eco-friendly workout options. Additionally, the rise in mental health awareness has driven a demand for sports activities that focus on mindfulness and stress relief, such as yoga and meditation.

Trends in the market: In Bulgaria, the Sports Market industry is experiencing a surge in e-commerce and online shopping for sports-related products and services. With the increasing popularity of online marketplaces and social media platforms, consumers are now able to easily access a wide variety of sports products and services from the comfort of their own homes. Furthermore, there is a growing trend of incorporating technology into sports, such as virtual and augmented reality experiences for training and competition. This is significant for industry stakeholders as it allows for a larger customer base and opens up new avenues for revenue. However, it also presents potential challenges such as privacy and security concerns, as well as competition from larger, international players. It will be crucial for industry stakeholders to adapt to these trends and stay ahead of the curve to remain competitive in the market.

Local special circumstances: In Bulgaria, the Sports Market is influenced by the countrys rich history in sports, with a strong emphasis on football and wrestling. The physical geography of the country also plays a role, with its mountainous terrain providing opportunities for outdoor activities such as hiking and skiing. Additionally, Bulgarias traditional culture places value on physical fitness and sports as a means of socializing and promoting overall well-being. This integration of sports into the countrys cultural fabric shapes the Sports market and consumer behavior in unique ways, setting it apart from other markets.

Underlying macroeconomic factors: The Sports market in Bulgaria is also influenced by macroeconomic factors such as economic stability, consumer spending, and government policies. A growing economy and rising disposable incomes contribute to increased consumer spending, which in turn boosts demand for sports products and services. Additionally, government investments in sports infrastructure and initiatives to promote physical activity and wellness can stimulate market growth. However, economic downturns and unstable political conditions may negatively impact consumer confidence and overall market performance. Furthermore, global trends such as the increasing popularity of digital sports platforms and the growing emphasis on health and fitness also influence the demand and growth of the Sports market in Bulgaria.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.