Soccer - Bulgaria | Statista Market Forecast

Revenue in the Soccer market is projected to reach US$92.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.64%, resulting in a projected market volume of US$110.00m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$9.70bn in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to US$282.10 in 2024.
In the Soccer market, the number of users is expected to amount to 334.8k users by 2029.
User penetration in the Soccer market will be at 4.9% in 2024.

Definition:

The Soccer market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the immense global fanbase of soccer (football). It encompasses platforms and channels dedicated to delivering news, analysis, and entertainment related to soccer matches worldwide. Additionally, it includes the sale of tickets for live soccer events, facilitating fan engagement and revenue generation. Moreover, the market comprises the sale of various products and merchandise related to soccer, allowing fans to showcase their support for their favorite teams and players through licensed apparel, memorabilia, and collectibles.

Structure:

Soccer Media: Encompasses revenues from television and online streaming rights for soccer matches.
Soccer Ticket Sales: Comprises revenues from tickets sold for soccer matches held in stadiums, online ticketing platforms, and season ticket packages.
Soccer Merchandising: Includes revenues from the sale of official club merchandise, player merchandise, and general soccer-themed products.

Additional information:

Key metrics within the market include revenues, viewers, ticket revenues, ticket users, merchandise sales volumes, and users. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Soccer market include broadcasting networks, sports clubs, apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Soccer market in Bulgaria has experienced minimal growth, influenced by factors such as increasing awareness and convenience of online services. The sub-markets of Soccer Media, Merchandise, and Ticket Sales have also played a role in this overall market growth. However, challenges such as limited infrastructure and competition from other sports may be impacting the markets growth rate.

Customer preferences: As more and more consumers in Bulgaria become health-conscious and actively seek ways to maintain their well-being, the Soccer Market within the Sports Market is witnessing a rise in demand for fitness-related products. This is due to a growing trend towards incorporating sports and physical activity into daily routines, driven by cultural values and changing lifestyle preferences. Additionally, with an increasing emphasis on health and fitness in the younger demographic, there is a rising interest in advanced sports equipment and training programs.

Trends in the market: In Bulgaria, the Soccer Market within the Sports Market is experiencing a rise in e-sports and virtual soccer competitions, with technological advancements and shifting consumer preferences driving this trend. This trajectory is significant as it opens up new revenue streams for industry stakeholders and allows for a more immersive and accessible experience for fans. The potential implications include increased competition and the need for traditional soccer organizations to adapt and embrace technology in order to attract and retain a younger fan base.

Local special circumstances: In Bulgaria, the Soccer Market within the Sports Market is heavily influenced by the countrys passion for the sport. The country has a strong tradition in soccer, with a well-established professional league and a dedicated fan base. Additionally, Bulgarias strategic location in Southeast Europe allows for easy access to other European markets, providing opportunities for local teams to compete internationally. The strong cultural emphasis on physical fitness and athleticism also contributes to the popularity and growth of the soccer market in Bulgaria. Finally, the Bulgarian government has implemented policies to support the development of the sports industry, including tax incentives and investments in infrastructure. These unique factors make the Bulgarian Soccer Market within the Sports Market a vibrant and dynamic market with great potential for growth.

Underlying macroeconomic factors: The Soccer Market in Bulgaria is heavily influenced by macroeconomic factors such as the overall health of the national economy, government fiscal policies, and global economic trends. In recent years, the Bulgarian economy has shown stable growth and strong fiscal discipline, leading to a positive market outlook for the sports industry. Additionally, increasing disposable income levels and a growing middle class in the country have resulted in greater spending on leisure and recreational activities, including soccer. This, combined with government initiatives to develop and modernize sports infrastructure, has contributed to the growth and future potential of the Bulgarian soccer market.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.