American Football Merchandise - Bulgaria

Bulgaria

Highlights

Revenue in the American Football Merchandise market is projected to reach US$84.36k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.65%, resulting in a projected market volume of US$116.40k by 2029.
In global comparison, most revenue will be generated United States (US$6.77bn in 2024).
The average revenue per user (ARPU) in the American Football Merchandise market is projected to amount to US$8.52 in 2024.
In the American Football Merchandise market, the number of users is expected to amount to 13.5k users by 2029.
User penetration in the American Football Merchandise market will be at 0.1% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football Merchandise Market in Bulgaria is experiencing minimal growth, with the market largely impacted by the rise of online shopping and limited consumer spending on sports-related items. Factors such as decreasing interest in the sport and low disposable incomes have also contributed to this slow growth rate within the larger Sports Market in the country.

Customer preferences: As American Football gains popularity in Bulgaria, there has been a noticeable shift in consumer preferences towards more niche and customizable merchandise. Fans are seeking out unique and personalized items, such as limited edition jerseys or custom team-branded accessories. This trend is also seen in the increasing demand for vintage or throwback designs, as well as collaborations between American Football teams and local fashion brands. These choices reflect the younger generations desire for individual expression and their growing interest in the sport.

Trends in the market: In Bulgaria, there has been a growing interest in American football, leading to an increase in demand for American football merchandise. This trend is in line with the global sports merchandise market, which is expected to reach $122.8 billion by 2026. The rising popularity of American football in the country can be attributed to the efforts of local clubs and organizations in promoting the sport, as well as the increasing accessibility of live broadcasts and streaming options. As a result, there is a growing market for officially licensed American football jerseys, hats, and other merchandise. As the sport continues to gain traction in Bulgaria, we can expect to see an increase in the availability and variety of American football merchandise in the market. This presents a significant opportunity for industry stakeholders, including sports retailers and manufacturers, to capitalize on this trend and cater to the growing demand for American football merchandise.

Local special circumstances: In Bulgaria, American football has gained popularity in recent years, leading to a growing market for American football merchandise. However, unlike the US market, which is dominated by official NFL merchandise, the Bulgarian market sees a mixture of licensed and unlicensed products, as there are no official partnerships between local teams and major brands. Additionally, Bulgarian consumers tend to prefer domestically-produced merchandise, resulting in a unique market dynamic compared to the US. Furthermore, the strict regulations for importing goods also play a role in limiting the availability of certain American football merchandise in the country.

Underlying macroeconomic factors: The American Football Merchandise Market within the Sports Market is strongly impacted by macroeconomic factors such as consumer spending, income levels, and overall economic growth. As the American Football Market continues to gain popularity in Bulgaria, increasing disposable incomes and improving economic conditions can lead to higher consumer demand for American Football merchandise. Additionally, government policies promoting sports and consumer goods industries can also play a significant role in driving market growth. However, fluctuations in currency exchange rates, inflation, and unemployment rates can also affect consumer purchasing power and ultimately impact the performance of the American Football Merchandise Market in Bulgaria.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.