Basketball - El Salvador | Statista Market Forecast

Revenue in the Basketball market is projected to reach US$536.00k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -2.07%, resulting in a projected market volume of US$482.80k by 2029.
In global comparison, most revenue will be generated United States (US$9.54bn in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to US$11.53 in 2024.
In the Basketball market, the number of users is expected to amount to 49.0k users by 2029.
User penetration in the Basketball market will be at 0.7% in 2024.

Definition:

The Basketball Market encompasses various facets of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of basketball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to basketball events worldwide, as well as the sale of tickets for live basketball games and various basketball-related merchandise.

Structure:

Basketball Media: This segment includes revenues from television and online streaming rights for basketball games, providing fans with access to live coverage and analysis.
Basketball Ticket Sales: This segment comprises revenues from the sale of tickets for basketball games held in arenas, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Basketball Merchandise: This segment encompasses revenues from the sale of various basketball-related products and merchandise, such as team jerseys, basketballs, apparel, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Basketball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Basketball Market include broadcasting networks, basketball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Basketball market in El Salvador is seeing steady growth, influenced by factors such as the rise in digital technologies, growing health awareness, and the convenience of online services. However, the markets growth rate remains slow due to factors such as limited media coverage, availability of merchandise, and high ticket prices. These sub-markets play a crucial role in shaping the overall growth of the Basketball market in El Salvador.

Customer preferences: The popularity of basketball in El Salvador has led to a growing interest in basketball-related fitness and training methods. As a result, there has been an increase in demand for digital fitness and sports training apps that cater specifically to the basketball market segment. With the younger demographic being more inclined towards technology and convenience, the use of these apps has become a preferred method for monitoring and improving overall sports performance. Additionally, the trend towards using digital tools for training and tracking aligns with the growing digital landscape in El Salvador.

Trends in the market: In El Salvador, there is a growing interest in basketball as a sport, particularly among the younger generation. This trend is significant for industry stakeholders as it provides an opportunity for growth and expansion of the basketball market in the country. To capitalize on this trend, sports companies are investing in basketball infrastructure, such as building new facilities and organizing tournaments and leagues. This trajectory is expected to continue as the popularity of basketball in El Salvador continues to rise. Additionally, this trend has implications for the overall Sports market in the country, as it may attract more viewers and sponsors, leading to increased revenue and opportunities for growth. As such, companies in the Sports market should pay attention to the growing interest in basketball and consider ways to incorporate this trend into their offerings.

Local special circumstances: In El Salvador, the Basketball Market is heavily influenced by the countrys culture and geography. Basketball is considered a popular sport among the youth, with many local tournaments and leagues being organized. The countrys geographic location also plays a role in the market dynamics, as it is strategically located between North and South America, allowing for easier access to international competitions. Additionally, the regulatory environment in El Salvador is favorable for sports and has led to the development of various basketball academies and clubs. This has created a strong pipeline for players to enter the professional scene, making the country a thriving market for basketball.

Underlying macroeconomic factors: The Basketball Market within the Sports Market of El Salvador is greatly impacted by macroeconomic factors such as economic stability, government policies, and consumer spending. The countrys overall economic health, as well as its fiscal policies and investment in sports infrastructure, plays a significant role in the growth and performance of the sports industry. Additionally, global economic trends and the availability of funding in the region also influence the markets growth potential. With a stable economy and supportive government policies, El Salvador is well-positioned to experience strong growth in the Basketball Market within the Sports Market sector.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

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