Soccer Merchandise - El Salvador

El Salvador

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$1.64m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.49%, resulting in a projected market volume of US$1.77m by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$19.31 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 92.0k users by 2029.
User penetration in the Soccer Merchandise market will be at 1.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Merchandise market in El Salvador, within the broader Sports Market, has seen a minimal growth rate due to factors such as limited disposable income and reliance on traditional retail channels. Despite the popularity of soccer in the country, the market is hindered by low consumer spending on merchandise. However, the rise of online shopping and increasing interest in soccer may drive future growth.

Customer preferences: As the popularity of soccer continues to grow among El Salvadorians, the demand for soccer merchandise has also experienced a significant increase. One notable trend in consumer preferences is the rising demand for environmentally sustainable and ethically sourced merchandise. This shift is driven by a growing awareness and concern for the environment and labor conditions. Additionally, there has been a shift towards purchasing merchandise from local and independent brands, supporting the countrys economy and promoting cultural pride. This trend is also influenced by the increasing availability of online shopping options, allowing consumers to access a wider range of merchandise. This shift towards conscious and localized purchasing reflects a greater emphasis on cultural values and sustainable living practices among consumers.

Trends in the market: In El Salvador, the Soccer Merchandise Market within the Sports Market is seeing an increase in the use of e-commerce platforms for the sale of soccer merchandise. With the rise of social media, businesses are utilizing influencer marketing to reach a wider audience and drive sales. In addition, there is a trend towards sustainable and ethically sourced merchandise, as consumers become more conscious of the environmental and social impact of their purchases. These trends have significant implications for industry stakeholders, as they must adapt their marketing strategies and product offerings to cater to the changing preferences of consumers. The utilization of technology and social media in the industry is expected to continue its upward trajectory, providing new opportunities for growth and innovation.

Local special circumstances: In El Salvador, the Soccer Merchandise Market of the Soccer Market within the Sports Market is heavily influenced by the countrys strong soccer culture and passionate fan base. Additionally, the countrys proximity to major soccer events, such as the World Cup and regional tournaments, drives demand for merchandise. Furthermore, El Salvadors economic challenges and limited access to international brands have created a market for locally-made and affordable soccer merchandise, catering to the needs of a diverse and loyal consumer base. The markets growth is also aided by the governments support for the development of the sports industry in the country.

Underlying macroeconomic factors: The Soccer Merchandise Market of the Soccer Market within the Sports Market is greatly impacted by macroeconomic factors in El Salvador. The countrys economic health, as well as global economic trends, have a significant influence on the performance of this market. For instance, favorable fiscal policies and strong investment in the sports industry can drive the demand for soccer merchandise. On the other hand, economic challenges, such as high inflation rates and limited consumer spending power, can hinder market growth. Additionally, the popularity of soccer in El Salvador and the increasing disposable income of consumers also play a crucial role in the growth of this market.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.