Cricket - El Salvador

El Salvador

Highlights

Revenue in the Cricket market is projected to reach US$7.69k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.92%, resulting in a projected market volume of US$8.46k by 2029.
In global comparison, most revenue will be generated India (US$2.27bn in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to US$1.95 in 2024.
In the Cricket market, the number of users is expected to amount to 4.3k users by 2029.
User penetration in the Cricket market will be at 0.1% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Cricket Market in El Salvador is facing negligible decline due to various factors such as low demand for Cricket Media and ticket sales, lack of awareness among consumers, and limited convenience of online services. The slow growth rate can be attributed to the limited popularity and infrastructure for Cricket in the region.

Customer preferences: The Cricket Market within the Sports Market in El Salvador has seen a significant increase in participation and interest, especially among the younger population. This trend can be attributed to the growing popularity of the sport globally and the increased accessibility to streaming services and social media platforms. Additionally, there has been a shift towards a healthier and more active lifestyle, with consumers prioritizing physical activity and seeking out fitness and wellness solutions, such as joining cricket clubs or participating in online training programs. This could also be indicative of a larger trend towards a more health-conscious and digitally connected society in El Salvador.

Trends in the market: In El Salvador, the Cricket Market within the Sports Market is seeing a surge in popularity among young adults, with more cricket leagues and training programs being established. This trend is significant as it promotes physical activity and introduces a new sport to the country. It also has potential implications for industry stakeholders such as cricket equipment manufacturers and sponsors, who can capitalize on the growing interest in the sport. Additionally, the cricket market in El Salvador has the potential to drive tourism, with international matches and tournaments attracting visitors from neighboring countries.

Local special circumstances: In El Salvador, the Cricket Market is primarily played by the working class population, making it a popular pastime for blue-collar workers. This creates a unique demographic for advertisers, as they can target specific products and services to this market segment. Furthermore, the countrys tropical climate and mountainous terrain provide ideal conditions for playing cricket, making it a natural fit for the locals. Additionally, there are limited professional sporting options in El Salvador, making cricket a more popular and accessible choice for sports enthusiasts. These factors contribute to the Cricket Markets strong presence in the countrys overall Sports Market.

Underlying macroeconomic factors: In El Salvador, the Cricket Market within the Sports Market is influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. As the countrys economy continues to grow, more individuals have disposable income to spend on leisure activities like cricket. Additionally, government initiatives to promote sports and investments in sports infrastructure have also contributed to the growth of the cricket market in the country. Furthermore, with the rising popularity of cricket globally, El Salvador is also seeing an increase in international investments and players, further promoting the market. The stability of the national economy and favorable government policies have created a conducive environment for the growth of the cricket market in El Salvador.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.