Basketball Ticket Sales - China

China

Highlights

Revenue in the Basketball Ticket Sales market is projected to reach US$17.04m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.82%, resulting in a projected market volume of US$17.76m by 2029.
In global comparison, most revenue will be generated United States (US$2.50bn in 2024).
The average revenue per user (ARPU) in the Basketball Ticket Sales market is projected to amount to US$9.97 in 2024.
In the Basketball Ticket Sales market, the number of users is expected to amount to 1.7m users by 2029.
User penetration in the Basketball Ticket Sales market will be at 0.1% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Ticket Sales Market in China has seen moderate growth, affected by factors like stagnant demand and declining interest in the sport. Despite this, the market is still driven by increasing digitization and the convenience of online ticket sales.

Customer preferences: As technology continues to advance and become integrated into daily life in China, we have seen a rise in the demand for digital platforms to purchase tickets, particularly in the basketball market. Online ticketing and online seat selection have become popular among consumers looking for convenience and fast transactions. Moreover, with the growth of e-commerce and mobile payment in China, we have also seen a preference for purchasing tickets through these digital channels, indicating a shift towards a more tech-savvy consumer base.

Trends in the market: In China, the Basketball Market is experiencing a surge in ticket sales, driven by a growing interest in competitive basketball and the success of popular teams. This trend is further boosted by the increasing availability and accessibility of online ticketing platforms. With the rise of e-commerce and mobile technology in China, purchasing tickets online has become the norm, leading to a more convenient and efficient ticketing process for both fans and event organizers. This trend is expected to continue, as sports leagues and teams invest in digital marketing strategies to engage with fans and drive ticket sales. For industry stakeholders, this trend presents opportunities to tap into the digitally-savvy Chinese market and improve the overall fan experience through technology.

Local special circumstances: In China, the Basketball Ticket Sales Market within the Sports Market is heavily influenced by the countrys love for the sport. Basketball has a massive and dedicated fan base in China, with numerous professional leagues and popular teams. The Chinese market also has unique regulations, such as limitations on foreign players in the league, which affect ticket sales. Additionally, the countrys growing middle class has resulted in a demand for premium seating and VIP packages, driving ticket sales even further.

Underlying macroeconomic factors: The Basketball Ticket Sales Market of the Basketball Market within the Sports Market in China is greatly impacted by macroeconomic factors. The robust growth of the Chinese economy, along with increased disposable income among its population has led to a rising interest in basketball, resulting in a surge in ticket sales. Additionally, the Chinese governments policies promoting sports and investments in infrastructure have contributed to the development of the Sports market, including basketball. The increasing popularity of basketball in China, coupled with the countrys strong economic stability and supportive policies, are instrumental in propelling the growth of the Basketball Ticket Sales Market. Furthermore, the increasing urbanization and growing middle-class population in China are expected to continue driving ticket sales for basketball events in the coming years.

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.