Basketball Merchandise - China

China

Highlights

Revenue in the Basketball Merchandise market is projected to reach US$7.69m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.02%, resulting in a projected market volume of US$8.50m by 2029.
In global comparison, most revenue will be generated United States (US$1.11bn in 2024).
The average revenue per user (ARPU) in the Basketball Merchandise market is projected to amount to US$0.29 in 2024.
In the Basketball Merchandise market, the number of users is expected to amount to 10.2m users by 2029.
User penetration in the Basketball Merchandise market will be at 1.8% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Merchandise Market in China is currently experiencing a negligible growth rate. This can be attributed to various factors such as low consumer awareness, lack of accessibility to online services, and the presence of counterfeit products. Despite this, the market is expected to gradually grow as digital technologies are adopted and consumer health awareness increases.

Customer preferences: The basketball merchandise market in China has seen a shift in consumer preferences towards sustainable and eco-friendly products. This can be attributed to the growing awareness of global environmental issues and the increasing importance of corporate social responsibility. Additionally, there has been a rise in demand for personalized and customized merchandise, reflecting the growing trend of individualization and personal expression in Chinas younger generation. These shifts suggest that Chinese consumers are becoming more conscious and intentional in their purchasing decisions, and companies in the basketball merchandise market should take note and adapt accordingly.

Trends in the market: In China, the demand for personalized and customizable basketball merchandise is on the rise, driven by the growing popularity of the sport and the rise of e-commerce platforms. This trend is significant as it allows fans to express their loyalty and support for their favorite teams and players through unique and exclusive merchandise. Furthermore, this trend also presents an opportunity for industry stakeholders to collaborate with popular influencers and celebrities to design and promote new merchandise collections, tapping into the power of social media. As e-commerce continues to expand in China, the basketball merchandise market is expected to continue rising and becoming a vital part of the larger sports merchandise market.

Local special circumstances: In China, the Basketball Merchandise Market of the Basketball Market within the Sports Market stands out due to the countrys massive fanbase and passion for the sport. This is reflected in the strong demand for basketball merchandise, especially for top international players and teams. Additionally, the Chinese government has invested heavily in developing the countrys sports industry, creating a favorable environment for the growth of the basketball merchandise market. The rise of e-commerce platforms and increasing disposable income of Chinese consumers have also contributed to the markets success. These unique local factors make China a key market for basketball merchandise and set it apart from other countries.

Underlying macroeconomic factors: The Basketball Merchandise Market in China is influenced by macroeconomic factors such as consumer confidence, disposable income, and global economic trends. With Chinas growing middle class and increasing consumer spending power, the demand for basketball merchandise is expected to rise. Furthermore, favorable government policies promoting the development of the sports industry and investments in sports infrastructure are also contributing to the growth of the market. Additionally, the rapid urbanization and increasing popularity of basketball in China are further propelling the demand for basketball merchandise.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.