American Football Media - China

China

Highlights

Revenue in the American Football Media market is projected to reach US$94.43m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.89%, resulting in a projected market volume of US$103.70m by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.15 in 2024.
In the American Football Media market, the number of users is expected to amount to 26.7m users by 2029.
User penetration in the American Football Media market will be at 1.6% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football media market in China is experiencing subdued growth, impacted by several factors such as limited awareness and limited market access. Rising health awareness and digital technologies adoption further drive this market, with online services offering convenience to consumers.

Customer preferences: The American Football Media Market has recently seen a rise in the use of social media platforms for fan engagement and content consumption. This shift towards digital platforms is fueled by the increasingly tech-savvy younger generation, who are more likely to access sports news and updates through social media channels. Additionally, advancements in streaming services and the rise of OTT platforms have allowed for a more personalized and convenient viewing experience for sports fans. This trend is likely to continue as demographics shift and technology continues to reshape the media landscape.

Trends in the market: In the American Football Media Market within the Sports Market, there is a notable growth in the use of digital streaming platforms for live games and sports content. This has been driven by changing consumer preferences and an increasing demand for convenient, on-the-go access. Additionally, the rise of social media and online communities has led to a shift towards interactive and personalized content, allowing fans to connect with their favorite teams and players. This trend is expected to continue, with technology advancements and innovations in virtual and augmented reality further enhancing the fan experience. Industry stakeholders must adapt to these trends by investing in digital strategies and partnerships to reach a wider audience and engage with fans in new ways.

Local special circumstances: In China, the American Football market is still in its nascent stages compared to other countries. This is due to the fact that the sport is not traditionally popular in the country and faces competition from local sports like soccer and basketball. However, with the growing interest and investment from the Chinese government, the market is expected to grow rapidly in the coming years. This interest is also fuelled by the countrys growing middle class and their increasing exposure to Western culture, which includes American Football. Additionally, the Chinese government has relaxed its regulations on foreign players and teams participating in domestic leagues, making it easier for American Football to gain a foothold in the market. These unique factors present exciting opportunities for media companies to tap into the potential of the American Football market in China and cater to the growing demand for content and coverage of the sport.

Underlying macroeconomic factors: The American Football Media Market within the Sports Market in China and the United States is affected by macroeconomic factors such as economic trends, government policies, and financial indicators. For instance, the economic growth of China has led to an increase in consumer spending on sports, including American football. In contrast, changes in government policies in the United States, such as tax incentives for sports programs, have also impacted the market. Additionally, fluctuations in national economic health, such as the current COVID-19 pandemic, have caused disruptions in the media market, affecting advertising revenues and consumer behavior. As both countries are major players in the global economy, changes in their economic landscape can have a significant impact on the American football media market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.