Baseball - Central America | Statista Market Forecast

Revenue in the Baseball market is projected to reach US$3.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.90%, resulting in a projected market volume of US$3.25m by 2029.
In global comparison, most revenue will be generated United States (US$9.96bn in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to US$6.27 in 2024.
In the Baseball market, the number of users is expected to amount to 499.1k users by 2029.
User penetration in the Baseball market will be at 0.9% in 2024.

Definition:

The Baseball market encompasses various aspects of the sport, including media coverage, ticket sales, and merchandise, catering to the extensive global fanbase of baseball. It includes platforms and channels dedicated to delivering news, analysis, and entertainment related to baseball events worldwide, as well as the sale of tickets for live baseball games and various baseball-related merchandise.

Structure:

Baseball Media: This segment includes revenues from television and online streaming rights for baseball games, providing fans with access to live coverage and analysis.
Baseball Ticket Sales: This segment comprises revenues from the sale of tickets for baseball games held in stadiums, online ticketing platforms facilitating ticket purchases, and season ticket packages.
Baseball Merchandising: This segment encompasses revenues from the sale of various baseball-related products and merchandise, such as team jerseys, baseball caps, apparel, equipment, and memorabilia, allowing fans to showcase their support for their favorite teams and players.

Additional information:

Key metrics within the Baseball Market include revenues, viewers, ticket sales volumes, merchandise sales volumes, and market penetration rates. Revenue streams primarily come from advertising, subscription fees, ticket sales, merchandise sales, and sponsorship deals. Data on broadcasting rights, online viewership, ticketing platforms, popular merchandise items, and fan preferences are essential for understanding market dynamics. Key players in the Baseball Market include broadcasting networks, baseball teams, sports apparel brands, ticketing agencies, and online marketplaces.

For more detailed insights, refer to the additional information provided next to the respective data points.

Ticket sales from games, such as league games
Revenue from merchandise, such as jerseys
Revenue from media rights, such as TV broadcasting

Revenue from player transfers, such as transfer fees
Tickets sold on the secondary market, such as on eBay
Revenue from licensing or sponsorship, such as from logos

The Baseball Market in Central America is experiencing minimal growth due to factors such as the prevalence of traditional sport markets, limited infrastructure, and lower fan interest. However, the potential for growth exists with increasing media coverage, merchandise sales, and ticket sales, driven by the rise of digital technologies, improved awareness of the sport, and the convenience of online purchasing. To see significant growth, investment in marketing, technology, and infrastructure is necessary to attract and retain fans and drive overall market growth.

Customer preferences: In recent years, there has been a noticeable increase in the popularity of baseball in Central America, with many countries in the region viewing it as a national pastime. This rise in popularity is attributed to the regions rich cultural history and tradition of playing baseball, as well as a growing interest in the sport among younger generations. Furthermore, there is a growing trend towards supporting and investing in local baseball leagues, leading to a surge in grassroots development and talent scouting. This shift is influenced by a desire to promote and cultivate a sense of national pride and identity through the sport.

Trends in the market: In Central America, the Baseball Market within the Sports Market is experiencing a rise in player development programs, with various organizations and academies offering training opportunities for young athletes. Additionally, there is an increasing trend of hosting international tournaments and attracting foreign players to play in local leagues. This signifies a growing interest and investment in the sport, potentially leading to the development of more competitive teams and players in the region. For industry stakeholders such as equipment manufacturers and broadcasters, this trend could mean an increase in product demand and viewership, respectively. As the popularity of baseball continues to grow in Central America, it could also lead to potential partnerships and collaborations with major baseball leagues, creating opportunities for further expansion and development in the region.

Local special circumstances: In Central America, the Baseball Market is heavily influenced by the regions rich baseball culture. This has led to a strong fan base, with passionate support for local and international teams. Additionally, the warmer climate and outdoor lifestyle make baseball a popular sport, further fueling the market. However, regulatory challenges, such as limited funding and infrastructure, pose obstacles for growth in some countries. Local leagues have emerged to address these issues, bringing opportunities for development and investment in the market.

Underlying macroeconomic factors: The Baseball Market within the Sports Market in Central America is heavily influenced by macroeconomic factors such as overall economic growth, disposable income levels, and government policies supporting the development of sports infrastructure. Countries with strong economic growth and higher disposable incomes tend to have a larger consumer base for sports and related products, leading to higher demand in the Baseball Market. Additionally, government initiatives to promote and fund the development of sports facilities and events also play a key role in driving growth in the Baseball Market in Central America. The regions growing population and increasing interest in sports also contribute to the markets growth trajectory.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Advertising & Media market, in a PDF format.